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Will GMC enter the subcompact crossover segment after all?

GMC last year categorically ruled out launching a subcompact crossover positioned below the Terrain, but the decade-old rumor refuses to die. The on-again, off-again model is back on track for production, according to a recent report. Citing anonymous sources, enthusiast website GM Authority claims the soft-roader is closer than ever to receiving the proverbial green light for production. It hasn't been approved yet, so development work hasn't started. What it will look like if it receives a thumbs-up from executives is up in the air, but GMC can take several paths into this lucrative (and increasingly popular) segment of America's new-car market. Chevrolet has two fighters in the ring: the Trailblazer and the Trax. GMC could feasibly choose one, put it in a brand-specific wrapper, and call it a day. It could also design its entry from scratch, though this option would take longer and cost significantly more. Either way, the model will allegedly be called Granite or Graphyte, and it will be positioned below the Terrain in terms of size and price, meaning it would likely start above $20,000. In 2019, GMC explained it ruled out expanding its range towards the bottom to position itself as a premium brand. It wanted to focus on high-profit models, like the Sierra and the Canyon, but the crossover's ever-increasing popularity may have proven too alluring to resist. Besides, small and premium aren't mutually exclusive, and downsizing would help the brand increase its annual sales. If you're experiencing deja vu, it's likely because we've heard murmurs about a city-friendly GMC since the Granite concept (pictured) made its debut during the 2010 edition of the Detroit Auto Show. It was approved for production that year, approved again in 2011 (tentatively on a Cruze platform), and abruptly canceled in 2012. GMC hasn't commented on the report, so we'll need to be patient to find out if it's accurate — and how it would differentiate its entry-level crossover from Buick's. In the meantime, the company is putting the final touches on the electric Hummer, which will be offered as a pickup and as an SUV, and it's about to unveil the 2022 Sierra. Featured Gallery GMC Granite Concept Rumormill GMC Crossover

GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

Watch the live reveal of the 2014 Chevy Silverado and GMC Sierra [UPDATE]

UPDATE: The trucks have been revealed. Click here for all of the official details.
As promised, Chevrolet and GMC are offering a live webcast of the world premiere for the all-new 2014 Silverado 1500 and Sierra 1500. After being teased with spy shots and blurry images like the one above for ages, now is the time to see the trucks in the metal, for real (well, as 'real' as it gets on a webcast, at any rate).
Shift your eyes down just below to see the reveal as it happens, starting at 9:30 AM EST. We anticipate having loads of images full technical information to share after the webcast, too, so truck aficionados should stay tuned. We'll also be bringing you live images of both trucks too, when we see them on the show floor at next month's Detroit Auto Show.