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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC Hummer EV will be unveiled during the World Series and 'The Voice'

A big-time vehicle reveal deserves a prime-time multi-platform debut. At least, that seems to be the opinion of the folks tasked with reintroducing the American public on October 20 to the Hummer nameplate, this time affixed to pickups and SUVs that also wear General Motors' "Professional Grade" GMC badge. And instead of a standalone brand with dealerships full of gas-guzzling off-road beasts, this new, kinder, gentler and fully electric Hummer won't sip any gas at all. The debut will take place across several channels. As has been the de facto process during the pandemic, the event will be streamed online. But — taking a page from the reveal of the Ford Bronco this past July — it will also be witnessed by watchers of the World Series on Fox and "The Voice" on NBC (at least those who are watching live and aren't skipping commercials). Interestingly, according to The Detroit News the television segments will be spread across multiple commercial breaks as sort of a mini film. Naturally, we'll be covering the unveiling live right here on Autoblog, and we'd argue that's the best place to see it all unfold (we admit we may be biased). In any case, no matter where you watch you'll be treated to a host of details about what GMC is calling "the worldÂ’s first super truck." We know it'll boast 1,000 horsepower, go from 0-60 in around 3 seconds, have the next generation of GM's Super Cruise autonomy technology, have removable roof panels and be able to crab walk. Sounds pretty super to us, and we're looking forward to the full reveal in just a couple of weeks. See you then. Related Video:

2024 GMC Hummer EV pickup gets a price hike - with a catch

Watching auto industry MSRPs move around is like watching the Vegas big board for odds, the numbers almost always going against the folks laying down the money. In yet another sign of the times, a few trims of the 2024 GMC Hummer EV SUT — that's the pickup — are seeing additional price increases. A little more than a year ago, GMC increased prices by $6,250 for the EV2, EV2X, and EV3X trims due to the rising costs of parts. Those joining the lengthy reservation list also found the automaker also increased the destination charge from $1,995 to $2,295. The 2024 Hummer EV configurator doesn't list the EV2 yet, so its $86,245 suggested sticker price may yet hold up. The MSRPs for the rest, and their changes from the most recent pricing, are: EV2X: $98,845 ($1,600) EV3X: $106,945 ($700) EV3X Omega Edition: $150,295 ($300)  Taking a longer view back to December 2021 reveals just how far the bar has moved. At that time, the EV2 was predicted to cost $79,995, the EV2X was going to go for $89,995, and the EV3X for $99,995. The 2024 Hummer EV3X now costs more than the 2022 Hummer EV Edition 1, which started at $112,595 after destination. The Edition 1 came with the 24-module extended-range Ultium battery pack that's now a $9,995 option on the EV3X; the price above is for a 20-module pack, one of the new features for 2024. The EV3X Omega Edition and its Neptune Blue paint not only blows everything else out of the water price-wise, its feature set could make even Edition 1 buyers blue with either sadness or envy.   The good news? GMC is offering discounts for early reservations. Per the GMC configurator, at the moment, buyers who reserve an EV2X will get an $8,150 instant discount, buyers wanting an EV3X will get a $6,250 discount. These effectively wipe out the new price rises and last year's price increases, taking the 2X down to $90,695 and the EV3X down to $100,695. The savings could be enticements to get people in the reservation line. With tens of thousands of reservations already in the books and threads on forums like Hummerchat wondering if anyone's seen the EV2X trim that was due earlier this year, it might be a while yet before an order turns into a Hummer EV.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.