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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2023 Chicago Auto Show Mega Photo Gallery: See all the new cars from the show

The 2023 Chicago Auto Show played host to a number of reveals this year, and we were there to capture all of them. In traditional auto show fashion, that means you’re getting a mega gallery of galleries to flip through and see all the vehicles on the show floor. Our EditorsÂ’ Picks from the show are already out — spoiler alert, the 2024 Toyota Grand Highlander took home the prize. That said, there were other important reveals like the 2024 Volkswagen Atlas and Atlas Cross Sport and the 2024 Subaru Crosstrek. We also learned some interesting tidbits, such as the fact that VW is considering a pickup, and Jeep owners really are plugging in. To see the photos, scroll on down and start flipping through those galleries.   2024 Toyota Grand Highlander 2024 Toyota Grand Highlander View 7 Photos 2024 Volkswagen Atlas 2024 Volkswagen Atlas View 14 Photos 2024 Volkswagen Atlas Cross Sport 2024 Volkswagen Atlas Cross Sport View 7 Photos 2024 Ford Mustang Dark Horse with its carbon fiber wheels 2024 Ford Mustang Dark Horse with carbon fiber wheels View 7 Photos 2024 Chevrolet Corvette E-Ray 2024 Chevrolet Corvette E-Ray View 10 Photos Jeep Wrangler Anniversary Editions Jeep Wrangler Anniversary Editions View 3 Photos 2023 BMW XM 2023 BMW XM View 6 Photos Ram Revolution Concept Ram Revolution Concept View 6 Photos NASCAR Chicago Street Race Pace Car — Toyota Camry NASCAR Chicago Street Race Pace Car ? Toyota Camry View 4 Photos Everything else at the 2023 Chicago Auto Show Lamborghini Countach LPI 800-4 View 12 Photos Related video: Chicago Auto Show BMW Buick Chevrolet Ford GM GMC Hummer Jeep Lamborghini RAM Toyota Volkswagen Truck Coupe Crossover SUV Concept Cars Electric Hybrid Luxury Off-Road Vehicles Performance Supercars Sedan

2024 GMC Canyon AT4X AEV teased on 35-inch tires

Last month, Chevrolet Performance teased the 2024 Colorado ZR2 Bison, which will be the ultimate hardcore off-road variant for that model developed in collaboration with American Expeditionary Vehicles (AEV). Since that camouflaged preview appeared, we've welcomed debuts of the competition, the 2024 Ford Ranger Raptor and 2024 Toyota Tacoma TRD Pro. Bookending a solid month of 4x4 delights, GMC teased the coming 2024 Canyon AT4X AEV. We can look at this as the GMC version of the Colorado ZR2 Bison, the Canyon's new-for-2024 AT4X trim given an additional boost in spec and capability. This isn't the truck's first flirt with the public. During media drives for the 2024 Sierra HD AT4X, one of the new heavy duty rigs showed up to the site pulling a trailer bearing a covered pickup. The mid-size form factor, 35-inch tires, and appearance at a GMC event were clues enough to the pickup's identity.  The official preview is proof of what we've been expecting. The revised front fascia wears a high-clearance bumper. Don't expect that winch to be included; the red hook in the tease is a digital add-on. You can expect the winch opening, boron steel underbody skid plating, and Multimatic dampers. The standard AT4X got a three-inch lift over the non-hardcore Canyon variants, in part thanks to being fitted with 33-inch tires. The 35-inch Goodyear Wrangler Territory MT 315/70 17 tires on the AT4X AEV are thought to help provide 11 inches of ground clearance. Beefier wishbones and hydraulic bump stops help protect owners who want to test limits. Reports by folks who walked around the covered truck predict a set of beadlock-capable AEV Salta wheels like the kind sold with the full-size Sierra AT4X AEV Edition. The cover couldn't hide the sport rack in the bed nor the bed-mounted spare tire carrier. Those, like the winch, are likely options that add to the price. Don't be surprised if engine output is unchanged. The 2.7-liter H.O. turbocharged four-cylinder makes 310 horsepower and 430-pound feet of torque. We'll never complain about more, but that's plenty for a truck envisioned as a low-speed obstacle crosser.  All GMC is saying for now is, "An even more off-road capable Canyon is coming." It debuts on July 6. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.