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GM follows U.S. trademark for AT4X with application in Mexico

Looks like GM is preparing to return the GMC Sierra 1500 All Terrain X to the marketplace, but with a new name. GM Authority found a trademark application filed in May this year in Mexico for the AT4X moniker. This comes three years after GM filed an application with the U.S. Patent and Trademark Office for the same alphanumeric in February 2016. When GMC introduced the all-new 2019 Sierra, it changed the previous All Terrain trim name to AT4, as seen on the Sierra AT4 we called "offroad overkill." The patent filings lend credence to the idea that the previous All Terrain X trim will soon be introduced by a Sierra 1500 AT4X model.  The erstwhile All Terrain X, introduced for the 2016 model year, took the former All Terrain further into the frame of serious-looking off-roader. On top of the Z71 suspension with a two-inch lift, Rancho monotube shocks, and a locking rear differential, the X added a sport bar for offroad lights, side steps, more dirt-friendly 18-inch wheels in 265/65 mud-terrains instead of 20-inchers on 275/65 all-terrains, a performance exhaust, and a lot more black and body-colored trim. At launch, we said it was "no Raptor threat," and even though GMC launched a 2500HD version in 2017 (pictured), it likely never worried the Ram Power Wagon. We wouldn't expect the equation to change with a possible AT4X, which is a shame, since hardcore OEM offroaders are becoming bro dozers for the mature, moneyed set.

2022 GMC Sierra spotted with minimal camouflage

By all accounts, GM's current full-size truck twins, the Chevrolet Silverado and GMC Sierra, are good trucks that are in many ways competitive with the sales-leading Ford F-150 and a fresh Ram 1500 that's regularly nipping at the Bowtied truck's tailgate. Considering the cashflow generated by the segment, though, it's no surprise to see a refreshed version of the GMC Sierra testing with some light camouflage hiding some of the upgraded bits and pieces. We'll get to what we can see in just a moment, but first we'll point out what we can't see in these spy shots. What the GM pair really needs is a competitive interior. The current Silverado and Sierra are bridled by dashboards, door panels and instrument clusters that simply aren't good enough when compared to their Ram and Ford competitors. We've spoken with a few designers from GM, and they are well aware of the criticisms that have been levied at their full-size truck duo, so we'd be shocked if there wasn't a heavily revised interior lurking for the trucks' next refresh. Hopefully a future set of spy photos will give us a better look at what's inside, because from this far-away, through-the-windshield look doesn't give us much information. Will the Sierra share an interior with the redesigned Yukon? We'll just have to wait and see, but suffice it to say that any improvement will be welcome. Moving to the exterior, we can clearly see that the blocky, angular look of the current Sierra will continue through this refresh. A tiny look through the heavy tarp covering the truck's face reveals a black plastic mesh grille, but we're sure there's plenty of chrome hiding under there, too. We're left to wonder if that opening allows for a camera or radar to peek through, but rumors suggest GM's well-regarded Super Cruise could be on the menu within the next few years. We have no idea what's under this test truck's hood, but we wouldn't imagine there will be much change to the current truck's solid list of powertrain options. Here's hoping the 3.0-liter Duramax inline-six diesel engine gets the cooling it needs to raise its tow rating to match its class-leading efficiency, because it's arguably otherwise the best light-duty diesel offering in America. We know the automaker is working on electric powertrains, too, but we expect to see those debut first in the Hummer-branded truck that will be sold in GMC dealerships.

5 reasons why GM is cutting jobs, closing plants in a healthy economy

DETROIT — Even though unemployment is low, the economy is growing and U.S. auto sales are near historic highs, General Motors is cutting thousands of jobs in a major restructuring aimed at generating cash to spend on innovation. It's the new reality for automakers that are faced with the present cost of designing gas-powered cars and trucks that appeal to buyers now while at the same time preparing for a future world of electric and autonomous vehicles. GM announced Monday that it will cut as many as 14,000 workers in North America and put five plants up for possible closure as it abandons many of its car models and restructures to focus more on autonomous and electric vehicles. The reductions could amount to as much as 8 percent of GM's global workforce of 180,000 employees. The cuts mark GM's first major downsizing since shedding thousands of jobs in the Great Recession. The company also said it will stop operating two additional factories outside North America by the end of next year. The move to make GM get leaner before the next downturn likely will be followed by Ford Motor Co., which also has struggled to keep one foot in the present and another in an ambiguous future of new mobility. Ford has been slower to react, but says it will lay off an unspecified number of white-collar workers as it exits much of the car market in favor of trucks and SUVs, some of them powered by batteries. Here's a rundown of the reasons behind the cuts: Coding, not combustion CEO Mary Barra said as cars and trucks become more complex, GM will need more computer coders but fewer engineers who work on internal combustion engines. "The vehicle has become much more software-oriented" with millions of lines of code, she said. "We still need many technical resources in the company." Shedding sedans The restructuring also reflects changing North American auto markets as manufacturers continue to shift away from cars toward SUVs and trucks. In October, almost 65 percent of new vehicles sold in the U.S. were trucks or SUVs. That figure was about 50 percent cars just five years ago. GM is shedding cars largely because it doesn't make money on them, Citi analyst Itay Michaeli wrote in a note to investors. "We estimate sedans operate at a significant loss, hence the need for classic restructuring," he wrote. The reduction includes about 8,000 white-collar employees, or 15 percent of GM's North American white-collar workforce. Some will take buyouts while others will be laid off.