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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM taps Honeywell's Quality Control System for Ultium battery plant

The Chevrolet Bolt recall has been so frustrating for General Motors that the automaker made an unexpected show of public hopelessness in saying it was "not confident" that LG — which produces the Bolt's batteries — could produce batteries without defects. Even though the remark came before investigation teams founds the source of the Bolt battery issue, it was even more strange considering GM and LG are still in bed together, the two having invested more than $2.3 billion in a 2.8-million-square-foot plant to make GM's Ultium batteries in Lordstown, Ohio. Now that GM has even more motivation to keep its Ultium batteries free of scandal, GM has tapped Honeywell for that company's Quality Control System at the Lordstown facility. The Honeywell QCS will monitor four of the production lines at the facility using "high-precision scanners and basis weight sensors." One of the parameters measured will be electrode coat weight, a key stat in battery performance. Another measurement and control company wrote, "Improving the electrode coating process is a significant part of the equation to delivering better quality and better performing cells – and coating uniformity is seen more and more as a critical requirement." Honeywell says it has more than 20 years of experience with lithium-ion technology, and the firm is already found throughout the green economy. A GM spokesman made sure to say that "the awarding of the Ultium contract to Honeywell has nothing to do with the Bolt recall." Yet in the Honeywell press release, a company director spoke words that could have come straight from GM, with, "Given the opportunity at hand, battery manufacturers such as Ultium Cells must be able to bring new solutions to market with confidence." The new Lordstown facility is scheduled to open in the first quarter of next year. It will employ more than 1,100 workers building the prime movers for coming EVs like the new Hummer and the Cadillaq Lyriq. Ideally, before then, GM will have found and fixed all of the Bolts with issues, and can begin its Ultium era under sunny skies. The automaker started accepting LG batteries again last week, the new batteries should begin reaching dealers around the same time Bolt production resumes on October 11. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green GMC Safety Technology Electric

GM's labor deal with UAW union on verge of ratification

Nov 15 (Reuters) - General Motors' tentative labor deal with the United Auto Workers (UAW) union closed in on ratification as the votes were counted on Wednesday. Following the approval earlier in the day by more than 60% of union members at the Detroit automaker's large Arlington, Texas, assembly plant, additional votes in favor have the deal close to clinching majority approval. The number of union locals, most of which are smaller, still to report vote totals is not large. After several large assembly plants voted against the deal earlier on Wednesday, some media had reported the deal was heading toward failure. But Arlington's support, followed by strong voting in favor by smaller warehouse and parts facilities, has put the deal on the brink of approval. This would mark the first ratification of a deal, which runs through April 2028, with one of the Detroit Three automakers. Ford and Stellantis voting is still under way, and workers at both companies were favoring ratification by comfortable margins. The UAW's GM vote tracking site currently shows approval of the contract leading by a 54% to 46% margin with almost 32,000 workers having cast votes out of about 46,000 UAW-represented GM workers. The Arlington plant, with about 5,000 UAW members, has the most of any GM plant. Voting officially ends on Thursday at 4 p.m. EST, although most votes will be cast on Wednesday. The UAW went on strike for more than six weeks against the Detroit Three, seeking better wages, working conditions and cost-of-living adjustments. All three companies agreed to tentative agreements about two weeks ago. Workers at other GM assembly plants voted against the deal, including 60% of workers at its Fort Wayne, Indiana, truck plant, 53% at its Wentzville, Missouri, plant, 58% of workers at GM's Lansing Grand River plant and 61% of workers at the Lansing Delta Township plant. Seven of GM's 11 assembly plants rejected the deal. In addition to Arlington, workers at plants in Detroit, Fairfax, Kansas; and Lake Orion, Michigan; approved the agreement. Only nine facilities are still listed without vote totals on the UAW vote tracker, including GM's Lockport, New York, components plant with about 1,200 members. Those voting in favor of the agreement have a lead of almost 2,500 and many of the facilities still to come include workers who stand to receive large pay increases upon ratification.