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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

5 things we love about the 2019 GMC Sierra AT4

NEW YORK — The 2019 GMC Sierra AT4 proves that GM's upmarket truck and SUV brand is getting serious about offering rough-and-tumble capability to rival the Ford F-150, Toyota Tundra, Ram 1500 and Nissan Titan. Until the Sierra AT4 rolled onstage at a media event in lower Manhattan, prior to this year's New York Auto Show, the GMC brand had been more focused on luxury touches like fancy chrome wheels and posh interiors — no surprise, considering the upscale SLT and Denali trim levels account for the vast majority of GMC sales. So now GMC wants to get muddy and adventurous? Well, yes and no. The AT4 adds hardware that'll take truck buyers off the beaten path, though this GMC isn't anywhere close to being a Spartan, no-frills work truck. To better explain, let's look at five key features we love about the 2019 GMC Sierra AT4: More than stickers and chrome The Sierra AT4 isn't a cynical marketing ploy, there is some true all-terrain toughness built into this pickup truck. A factory-installed lift kit raises the AT4 by two inches, while Rancho monotube shocks, a locking rear differential, a two-speed transfer case and standard all-wheel drive prove this GMC can dare to venture off paved surfaces — though you might risk getting mud and muck on the truck's handsome 18- or 20-inch alloy wheels. Power and economy The Sierra AT4 comes standard with a 5.3-liter V8 coupled to an eight-speed automatic transmission. In the standard Sierra 1500, this engine produces 355 horsepower. GMC didn't mention engine specs here in New York, though it's possible the AT4 might get a small power bump. This engine should be plenty for most truck buyers, though GMC offers two tempting alternatives. These include a turbo-diesel 3.0-liter inline-six, along with a 6.2-liter V8. Both motors are paired to stop-start fuel-saving systems, along with a new 10-speed automatic transmission. Carbon fiber cool factor The GMC Sierra's available carbon-fiber cargo bed, called CarbonPro in GMC-speak, trims 62 pounds of weight, as compared to a traditional all-steel bed. This slick feature uses carbon composites for interior panels and, judging from GMC's videos of burly bricks and huge hammers being thrown into a CarbonPro cargo bed, it should prove more than up to the task of ... well, having someone throw bricks and hammers into the cargo area.

These were our favorite cars of 2022

Favorite cars is different than best cars. The idea of "best" can speak to value and overall competitiveness in a given vehicle segment. There's lots of objectivity involved and to do a "best" list right, one really must be very thorough and as scientific as possible. This is not that list. This is about our favorites, so objectivity be damned. If we liked a Challenger Hellcat because it made loud noises or a Honda Odyssey because it made for a particularly special family vacation, fair game. These were the cars that most spoke to our collection of editors and the ones that stayed in our minds and hung in our hearts long after they left our driveway. — Senior Editor James Riswick 2022 GMC Hummer EV Senior Editor, Green, John Beltz Snyder: I didn't particularly expect to like the new Hummer. I wasn't a fan of the Hummer H2 or H3, so I wasn't automatically enthusiastic about this electric reboot. Fast EVs aren't hard to come by — and, in fact, may be too easy to come by — so its performance specs weren't enough to win me over. Despite videos to the contrary, pickups aren't my favorite vehicular format. And its excessive size and weight turned me off ... until I finally got behind the wheel.  This thing is wildly entertaining to drive. Watts to Freedom launch control is a neat party trick, sure, but the novelty wears off quickly. The novelty of Crab Walk, however, has staying power. The rear-wheel steering makes this behemoth feel much smaller than it is — the maneuverability is incredible, and useful. The air suspension provides tons of clearance, including a ridiculously high-riding Extract mode. I can't wait for lesser versions of the Hummer to make their way to market. Give me less power (for less money), but keep the off-road tricks onboard, and I'll be a happy camper. Senior Editor, Consumer, Jeremy Korzeniewski: If I could afford to put one of these in my driveway, I would. Sadly, I can't, so I won't (What's that, Janet? I got the lyric wrong?). Still, I love the dumb thing. Thankfully, I have another choice down below. 2022 Porsche 911 GT3 Associate Editor Byron Hurd: Yeah, duh, Porsches are good. But there's good, and then there's GT3. This is the feeling every performance-oriented RWD tuner is trying to replicate. This is hard, precise, surgical and immensely satisfying. To begin to explore this car on a public road is by itself an admission that you believe yourself to be above the rules as they apply to normal drivers.