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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2021 Chevy Colorado and GMC Canyon facelift spied

The Chevy Colorado and its GMC Canyon twin have been on sale for a good long time now, and while things move a little more slowly on the truck side when it comes to facelifts and model changeovers, it seems like it’s about time. So itÂ’s no surprise to see some lightly camouflaged trucks running around ahead of what appears to be a minor refresh for the 2021 model year. Starting with the Colorado, it appears to have a bowtie hiding behind some camo in the center of the grille, which otherwise looks like the no-bowtie option you can get on 2019-and-up trucks. It could be that Chevy is keeping the no-bowtie grille design but allowing a bowtie to grace it, or it could be misdirection. Either way, the grille pattern adds a bit of flair to the otherwise staid front end design. There also appears to be a bit more shape to the lower air inlet, with echoes of some of the lower fascias of its bigger Silverado stablemate. The Canyon, on the other hand, shows more extensive front-end changes. At first glance, it looks to emulate some variants of the GMC Sierra, which would make sense given those modelsÂ’ changes for the 2020 model year. In particular, this Canyon has hints of Sierra HD, being more square and monolithic than the regular Sierra 1500s, although itÂ’s a little hard to tell with the camo covering the edges of the grille. It could certainly also adopt more rounded corners like the 1500s. Either way, itÂ’s more vertical and thereÂ’s less differentiation between the upper grille and lower opening. ThereÂ’s nothing in the way of changes around the sides or back, and while there may be some minor changes inside, we arenÂ’t expecting any. The word around town is that this isnÂ’t a full facelift, but rather a minor front end tweak thatÂ’ll just be a regular part of the model-year changeover. 

Overland Expo's GMC Sierra AT4X is an Aussie-style ultimate overlander

Overland Expo is a caravan of companies producing everything one could need or want for overlanding. So what better what to showcase the kind of hardcore overlander possible by dipping into that parts caravan than to build just such an overlander? That's what the Expo did in creating its second Ultimate Build, based on a 2022 GMC Sierra AT4X. Overland Expo said it chose the Sierra for the 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque because it wanted to "go bigger and more extreme" than its first build last year, which was based on a Toyota 4Runner TRD Off-Road. This Sierra trim was chosen over its AT4 sibling due to the extra dose of rugged, like the Multimatic spool dampers that provide about an inch more suspension travel front and rear, and the front and rear locking differentials. The Denali-like luxury isn't a bad thing to have, either. The only performance mods are a MagnaFlow cat-back exhaust, Firestone Ride-Rite air springs at the bag and 17-inch Icon Dynamics wheels on 33-inch 33 Firestone Destination Mud Terrains replacing the stock 18-inchers on Goodyear Wranglers.   Rig builder Mule Expedition Outfitters tapped more than 21 exhibitors for components, and spent "hundreds of hours" putting them all together seamlessly. The most eye-catching swap comes from the MITS Alloy three-foot canopy and tray that replaces the pickup bed. MITS is an Australian company, hailing from the land that also gives us overlanding powerhouses like ARB and Old Man Emu, and this is a popular outback-style rig. In addition to the storage areas on the sides and underneath, the canopy holds a Dometic refrigerator, Green Goat Outdoors camp kitchen and an eight-gallon water can that feeds a Geyser Systems shower. A solar panel on the roof routes power to a pair of lithium-ion batteries in the canopy as well, their output controlled by a Redarc RedVision Manager30.  There are plenty of Rigid lights for avoiding trouble, and a Forrest Tool Max Tool Kit plus GoTreads for when trouble inevitably appears anyway. The crew cab should hold plenty of gear, but anything else that needs to be stored outside will go in a set of 3D dry bags.