2011 Ford Transit Connect on 2040-cars

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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Saleen SA-30 Mustang, Camaro and Challenger help celebrate the big 3-0

After 30 years of tuning performance cars and building racecars, Saleen is celebrating its racing heritage with a limited-production car line called SA-30. Based on the Ford Mustang, Chevrolet Camaro and Dodge Challenger, Saleen will only build 10 of each SA-30 model at a base price of $95,000.
For that money, buyers will get upgraded suspension, brakes and engines, and while the power figures have not been released for the SA-30 620 Camaro and SA-30570 Challenger models, the SA-30 302 Mustang will be the top performer with 625 horsepower. Each car will be painted up in a custom pearl white hue with black and yellow accents, and get white wheels shrouding yellow powder-coated brake calipers. Inside, the SA-30 offerings will all get a proper Saleen interior with black leather and white Alcantara on the seats, along with the expected smattering of SA-30 badges.
On all three SA-30 models, customers will have various options available to further customize their cars, including a rear-seat delete option that transforms each car's cabin into a race-inspired interior with a chassis-strengthening rear cross brace. Perhaps the coolest feature of all, though, is the Saleen Frost-Touch Glass that is an option on the SA-30 302 Mustang. Similar to the Mercedes Sky Control roof first introduced on the Mercedes SLK, the Saleen Frost-Touch Glass allows the Mustang's optional glass roof and rear window to be switched from transparent to opaque at the push of a button.

Ford supports bid for Detroit Rallycross race with Motown-minded Fiesta ST vid

As Ford continues its cheerleading effort to help bring the 2014 Summer X Games to its hometown of Detroit, MI, it has released footage of its 2014 Fiesta ST Rallycross car on location at some of the city's well-known landmarks. This video appears to have been shot around the same time as the previous X Games Detroit video was made, but it focuses 100-percent on rally car action.
With Ford Racing driver Andreas Eriksson behind the wheel, this Fiesta ST lays down some serious rubber atop Detroit's Cobo Hall parking structure, at Belle Isle and around the Michigan Central Depot. Detroit isn't alone in the bid for a three-year X Games contract as Chicago, Austin and Charlotte are also hoping to play host. The winning host city is expected to be announced this summer. Scroll down for Ford's two-minute video showing the Fiesta ST Rallycrossing through the Motor City.