2011 Ford Transit Connect on 2040-cars

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Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Should reflective paint earn automakers EPA credits?

No matter where you look around the world, governments are cracking down on vehicle emissions and aiming for higher fuel economy standards. Generally, automakers are pushing back against the increased regulation, and in the US, General Motors, Ford, and FCA US are looking for new compromises. The Big Three want to the EPA to grant them retroactive emissions credits for using tech that they claim reduces CO2 but not on the government agency's on-road testing. Among these technologies are things like reflective paint and glass, LED lights, ventilated seats, stop/start, and more efficient air conditioning compressors. Starting with the 2014 model year, the automakers can receive credits for a few grams per mile reductions on models with some of these solutions, according to Automotive News. However, the companies are also petitioning the EPA to make the credits apply to earlier vehicles with them, as well. The emissions advantages for systems like stop/start and less polluting AC refrigerants seem fairly obvious. For reflective paint and glass, the belief is that keeping a vehicle interior cooler should mean a lower need for air conditioning and therefore a decrease in CO2. Margo Oge, the former boss of the EPA's Office of Transportation Air Quality, told Automotive News these credits are part of the plan. "That's the whole point of what we tried to establish," she said. "We wanted companies to invest in and develop these technologies." The EPA wants vehicle emissions at the corporate average equivalent of 54.4 miles per gallon fuel economy by 2025, and so far that seems achievable. It will translate to less than 40 mpg on the EPA sticker. In a report last summer, the industry was about 10 grams per mile of CO2 better than the rules required, and that was solely based on 2012 model year vehicles. In an update for 2013, the companies were up to 12 grams per mile beyond targets. News Source: Automotive News - sub. req.Image Credit: Mark Humphrey / AP Photo Government/Legal Green Ford GM Emissions Fuel Efficiency FCA fca us

Ford Transit production fires up, American Pickers among first takers

Not long ago, the History Channel showed a seemingly unending stream of World War II documentaries, but it made a switch a few years ago to include an increasing mix of 'reality' programming. American Pickers was one of the early attempts at this new formula, with cameras following hosts Mike Wolfe and Frank Fritz around the country in a Mercedes-Benz Sprinter as they tracked down collectibles and "rusty gold" for their Iowa shop, Antique Archeology. The show has since gone on to become one of the channel's most popular programs.
Starting in the new episode airing tonight, the affable hosts will swap their Benz for a 2015 Ford Transit, a nicely timed bit of marketing to coincide with the launch of the model's assembly at the Blue Oval's Kansas City Assembly Plant, which also kicks off this week. Ford is touting 2,000 new jobs created as part of its $1.1-billion investment in the plant.
No strangers to product placement, the guys from American Pickers say their switch away from the Sprinter is because they wanted to balance cargo capacity and fuel economy to make the most of their cross-country jaunts. They opted for the largest Transit available with a long wheelbase, extended body and high roof, giving them 487 cubic feet of cargo room. Hauling power comes from a 3.2-liter, five-cylinder diesel engine with 190 horsepower and 346 pound-feet of torque and a six-speed automatic transmission with rear-wheel drive. Fittingly, the van wears the same Antique Archaeology logo over white paint as their old Sprinter.