2010 Ford Transit Connect Wagon 4dr Wgn Xl Air Conditioning Traction Control on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2015 Galpin Ford GTR1

Last year in Monterey, we met GTR1 for the first time. Galpin Auto Sports pulled the wraps off its Ford GT-based supercar, powered by a twin-turbocharged 5.4-liter V8 good for a whopping 1,024 horsepower and 739 pound-feet of torque. The thing was totally custom-made and reportedly took some 12,000 man hours to create. And there it sat on the Pebble Beach grass, $1,000,000-plus price tag and all.
This year, the Galpin was back, albeit with one big change. That twin-turbo engine? Gone. In its place, a 5.4-liter V8 with a 4.0-liter Whipple supercharger bolted on, delivering an astonishing 1,058 hp and 992 lb-ft of torque on 110-octane fuel. 0-60? 2.9 seconds. Top speed? Somewhere above 225 miles per hour.
"Some things to keep in mind: no stability control, no traction control," were the only warnings given by Galpin's Brandon Boeckmann before taking me on a quick spin in the supercar. And after having my eyes thrown into the back of my skull a few times, laughing hysterically and trying to regain full use of my hearing after my ear drums being bombarded by the apocalyptic roar behind me, Brandon pulled over and said it was my turn, if I was ready to take the wheel.

2014 Ford Fiesta Titanium

You might not be interested in owning a subcompact (B-segment) hatchback for $20,000. Let's be clear from the get go here: there are any number of reasonable arguments for staying away from the highest-content versions of these small cars. Ford's player in the B-segment arena is the newly updated 2014 Fiesta, and the Titanium trim represents the most luxurious instantiation of the model. We recently were loaned a Fiesta Titanium for a week, whose final sticker price hit $20,390, with navigation being the only standalone option added to the bottom line. By way of comparison, the most basic version of the all new, one-segment-up Mazda3 hatchback costs $19,740 with delivery and destination accounted for, and no options added on.
Hold on to that thought for a moment, we'll get back to it.