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Ford bringing adaptive steering to the masses [w/video]

Within the next year, Ford will offer a brand-new adaptive steering system (unimaginatively dubbed "Ford Adaptive Steering"), and this week, the automaker invited us out to its proving grounds in Dearborn, MI to get a taste for how its new setup works. In function, Ford's system doesn't greatly differ from the majority of other adaptive steering units already on the market from companies like Audi or BMW, but consider this: Ford will be the first non-luxury automaker to offer this technology, and uniquely, the whole system fits inside the car's steering wheel.
Ford's engineers have worked hard to create a system that can be tacked on to the company's full lineup of cars, trucks and utility vehicles, and says that the adaptive steering will be uniquely tuned for each specific vehicle. The automaker will not confirm exactly which vehicle will launch with this technology, but for the purpose of our preview, we tested the technology in a 2014 Fusion - a vehicle with already-good behind-the-wheel feel, one that the company says best demonstrates its current steering efforts.

Weekly Recap: Marchionne's Manifesto again calls for industry consolidation

Sergio Marchionne isn't taking no for an answer. Despite public rebuffs from General Motors and Ford, the leader of Fiat Chrysler Automobiles continues to push for consolidation within the auto industry. His latest assertion came Wednesday when he said a combination of FCA with another automaker could net savings of $5 billion or more annually. No, this isn't about selling his company, he claimed, it's about cutting costs. Put simply, the auto industry wastes money, Marchionne said during FCA's earnings conference call. Companies invest billions to develop basic components that all cars use, but many consumers don't care how they work or recognize the differences. "About half of this is really relevant in terms of positioning the car in the marketplace," he said. "The other half, in our view, is stuff which is neither visible to the consumer nor is it relevant to the consumer." In 2014, top automakers spent more than $100 million on product development, FCA estimated. Marchionne said consolidation could save up to $1 billion on powertrains alone, noting that almost every automaker offers four- and six-cylinder engines. Not everyone has to make their own, he contended. "The consumer could not give a flying leap whose engines we are using because they are irrelevant to the buying decision." That's pretty provocative for enthusiasts, but less so for average consumers. Still, there are major differences in power and efficiency ratings, even among similar engines. Skeptics could argue consolidation would also weaken competition and reduce choices for car buyers. Marchionne stressed his presentation, curiously entitled Confessions of a Capital Junkie, wouldn't require closing factories or dealerships. It's not his final "big deal" as CEO, intent to sell FCA, or a way to elevate his company up the automotive food chain. He claims he wants to fundamentally change the industry and its habit for burning cash. "The horrible part about this, and the thing that I find most offensive, is that the capital consumption rate is duplicative," he said. "It doesn't deliver real value to the consumer and it is in its purest form, economic waste." Other News & Notes Ford Profits dip in first quarter Ford profits fell $65 million to $924 million in the first quarter, hampered by slight dips in revenue and sales.

Woman reunited with stolen Mustang after 28 years

An enthusiast Christmas story: Salinas, California resident Lynda Alsip bought a 1967 Ford Mustang in 1984 when she was 17 years old, having saved $800 after a summer of toil at a grocery store. She got a vanity plate that read "LYNDA67," for the year she was born, but she only got to enjoy the car for two years: in 1986, after a night out, someone stole it from her apartment complex. She hadn't seen it since. Then a man – another Salinas resident – tried to register the car at the DMV this year. He said he bought it as a project car in 1991, yet the DMV couldn't find any record of it. The DMV office sent the case of the untraceable car to the California Highway Patrol, where Officer Christopher Menchen dug into the records, and his search paid off. The officer located Alsip's stolen record report from 1986 and connected the Mustang to it's registered owner in 1986, who was Alsip's mother. The CHP found the forest green Mustang in the man's garage, and they figure it's been there since 1991. After waiting through the still-ongoing three-month investigation, the CHP reunited Alsip – now a wife and a mother of two – with her car on December 22. It's undriveable, but her original vanity plate is back on and she plans to restore it. The video above has the story. News Source: USA Today, NBC Bay Area Government/Legal Ford Coupe Classics Videos California stolen car 1967 ford mustang