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Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.

Made in America | These cars top the most-American list

The car with the most American/Canadian content for 2022 is ... cue the drumroll ... the Lincoln Corsair, in both standard gasoline-fueled and plug-in hybrid guise. Both versions of Lincoln's compact luxury crossover earned a score of 86 — due to 72% of its parts coming from one of the two aforementioned countries — in the American University Kogod Business School's annual "Made in America Auto Index." Last year's leader, the 2021 Ford Mustang GT (when equipped with a manual transmission) fell all the way to 22nd place with a 50% rating due to a switch in transmissions sourced from Mexico. In case you're interested, that puts Ford's red-blooded American ponycar below vehicles like the Kia Sorento, Mercedes-Benz GLE-Class SUV and Lexus ES. If you're wondering how an American car that's assembled within the borders of the United States could rank below a model from a Korean, German or Japanese automaker, well, we'll let Kogod explain: "The components of the index are based on research performed by the Center for Automotive Research in Ann Arbor Michigan regarding the economic value of different components of auto manufacturing. For example, the highest ranked cars are made by U.S.-based manufacturers using American engines and transmissions, and with a high AALA percentage of U.S. and Canadian parts." There are 25 total vehicles listed in the Top 10 (there are lots of ties this year). Here's the full list: (1) Lincoln Corsair: 86 (1) Lincoln Corsair PHEV: 86 (2) Tesla Model 3 Long Range: 82.5 (3) Chevrolet Corvette Sting Ray: 81 (4) Chevrolet Colorado: 80.5 (5) Jeep Cherokee Latitude 4x4: 80 (5) Jeep Cherokee Trailhawk: 80 (5) Tesla Model 3 Performance: 80 (5) Tesla Model Y: 80 (6) Dodge Durango Citadel: 79.5 (6) Dodge Durango Blacktop AWD: 79.5 (7) Honda Passport Trailsport: 78.5 (8) Ford F-150 2.7L, 3.3L, 5.0L: 77.5 (8) Ford Ranger: 77.5 (8) Ford Bronco automatic: 77.5 (8) Tesla Model S: 77.5 (8) Tesla Model X: 77.5 (9) Jeep Grand Cherokee Laredo 3.6L: 77 (9) Jeep Grand Cherokee L LTD: 77 (9) Jeep Grand Cherokee Overland 3.6L: 77 (9) Chevrolet Camaro automatic: 77 (10) Honda Odyssey: 76 (10) Honda Ridgeline: 76 (10) Honda Pilot: 76 There's a whole long list of reasons for the above scores, with seven criteria that include factory location, headquarters location and where its various bits and pieces come from.

2017 will be the year the connected car becomes a reality

2016 was full of talk of autonomy, but little action beyond crazy, futuristic concept cars and announcement after announcement from automakers. If this year's CES is any indication, 2017 is going to focused on connectivity. More than that, CES showed that traditional barriers between automakers are breaking down in favor of universal and open source technology standards that will benefit both consumers and developers. CES, traditionally a showcase for the latest and greatest technology and gadgets like flat-screen refrigerators or televisions that broadcast in the fifth dimension, has become so intwined with the auto industry that we at Autoblog cover it like any other auto show. At every CES event I attended and nearly every booth I went to, there was some talk, display, or demonstration of how cars will connect to your phone and your home, and eventually each other. It seems we're heading toward the tech singularity where all devices work under one cohesive ecosystem – the Internet of Things, if you like. The difference between autonomy and connectivity is how real the latter feels because so much of the connected tech on display at CES is either here already or will be here by the end of the year. There were dozens of demos, both big and small, that allowed us to test and explore what's on the horizon. Bridging the gap between home and car, Ford is integrating the Amazon Alexa personal assistant straight into its vehicles. That means you'll be able to talk to Alexa in your car just like you would through an Echo or Dot at home. It also means you can shop on Amazon by voice while you're driving (since that wasn't convenient enough already). Samsung is developing smartwatch applications for Ford, BMW, and others. Toyota is adopting Ford's SmartDeviceLink smartphone connectivity system for its vehicles. That means developers can have one app that works across multiple infotainment systems. The Linux Foundation is developing an open-source operating system that will be free to use, making it easier for developers to connect smartphones and apps across multiple manufacturers' systems. Automotive Grade Linux, or AGL, is available for download right now. Major automakers like Toyota and Daimler (who usually are set on competing with one another) are partnering to further the development of the project. Bosch, Hyundai, and Chrysler showed connected car concepts at CES that preview the future of automobiles.