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Ford cuts 950 Russian jobs on weak demand

The Russian auto market, in decline for the past year and further hit by the declining value of the ruble and recent sanctions over its annexation of Crimea, has forced Ford to cut jobs and shifts at two of its joint venture plants there. Around 700 of the 2,700 total workers who build the Russian-market Focus and Mondeo will be cut at the plant in Vsevolozhsk, near St. Petersburg as it drops to a single production shift. A second plant about 700 miles away in Yelabuga, in the Tartarstan region, will lose 250 workers. That plant builds seven vehicles, including the Explorer, Kuga and Edge.
The Moscow Times says Ford has been especially hit by the market decline, the overall market losing 5.5 percent in 2013 compared to the year before, but Ford sales dropping 18 percent in 2013 year-on-year. This year isn't going any better, with The Blue Oval posting a 21-percent decline through the first two months of 2014. That's why, though the Yelabuga plant builds the CUVs that customers are moving into, even it is facing cuts.
The job cuts in Vsevolozhsk come on top four-week plant shutdown planned so that the paint and body shops can go to one shift. In a statement, the company said, "Ford Sollers remains absolutely committed to the Russian market and is confident it has the right product plan, people and assets to deliver long-term profitable growth."

Peel and Ford Transit do a great Austin Powers impression

It's no secret that the average fullsize cargo van is big. Like, really big. Expressing that size, though, without actually seeing the van in question, is a pretty tall order. When viewed from the right angle, even something as big as a cargo van can appear very small (look up forced perspective, to see what we mean). That's why it's always good to have a second object on hand, to provide a sense of scale. Ford took this simple idea to the extreme, illustrating the size of the new Ford Transit by pulling the world's smallest production car, the Peel P50, nose first into the van's 487-cubic-foot cargo area. That's no big deal, though, right? After all, at just 54 inches long and 39 inches wide, the Peel would fit quite happily in even the smallest fullsize truck bed. Ford takes it a step further, though. With the help of an actual reverse gear (we're guessing this is a CVT-equipped, electric model), the P50 manages to turn itself around and drive out. It does this in less than two minutes. So yeah, the Ford Transit is a pretty big van. Take a look below for the video from Ford. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Gallery Peel P-50 and Trident News Source: fordvideo1 via YouTube Auto News Humor Ford Minivan/Van Commercial Vehicles Videos ford transit

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.