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Ford trademarking 'Mach 1,' possibly for Mustang

A legendary name might be accompanying the redesigned, 2015 Mustang when it finally makes its world debut - Mach 1. Stumbled upon by the team at Ford Authority, the Mach 1 title was found in a trademark filing with the US Patent and Trademark Office, and would revive a name last used on the fourth-generation, 2003 Mustang.
While the the 2003 vintage was well and good, the Mach 1 is really remembered for a three-year run from 1969 to 1971 - it's best to just forget the emissions-choked 1972 to 1978 Mach 1s - when power output ranged from a modest 250 horsepower with the two-barrel, 351-cubic-inch Windsor V8 to "375 hp" (actual output was rumored to be well north of 400 horsepower) with the righteous, 429-cubic-inch Super Cobra Jet V8.
What does the title hold for the sixth-generation Mustang? It's tough to say. The fanatics at Ford Authority seem to think Mach 1 could take the place of the Shelby GT500 at the top of the Mustang hierarchy, which sounds like a valid argument. At the same time, we could see the SVT Cobra moniker returning for the flagship model, and the Mach 1 doing battle with the Chevrolet Camaro Z/28 (unless the Boss 302 were to return). Confounding things is the historical precedent - the Mach 1 was responsible for the death of the Mustang GT in 1969, so it might make sense as a volume performance model.

Editors’ Picks October 2022 | Electric trucks and some excellent SUVs

This month sees a bevy of totally new or totally redesigned cars gain Editors’ Pick status. Important EVs like the F-150 Lightning and GMC Hummer EV quickly jump into the list, and they do so with authority, as all our editors love these trucks. The Range Rover is always a superb experience, and this generation proves to be no different. Plus, the new generation of Kia Sportage continues to surprise and impress. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in October that earned an EditorsÂ’ Pick. 2022 GMC Hummer EV The Four-Wheel-Steer system lets the 2022 GMC HUMMER EV Pickup m View 17 Photos Quick take: The Hummer amazes as an electric supertruck with its wild acceleration, incredible off-road capability, luxuriousness and epic utility. It's far from a "green" eco-friendly vehicle, but that's not the point of this technological powerhouse. Score: 8.5 What it competes with: Rivian R1T, Ford F-150 Raptor R, Ram 1500 TRX Pros: Stupid quick, tons of tech, off-road capability in spades Cons: Not efficient, annoying in tight spaces, price From the editors: Road Test Editor Zac Palmer — "I don't think I've driven a more ridiculous vehicle this year, but that's sort of the point with the Hummer. There's a great argument against this sort of EV in that it doesn't live up to being an efficient and planet-friendly vehicle, but hey, that's not the point. The Hummer EV is a supertruck and wild technological masterpiece for off-roading in the same way that a mid-engine supercar is to track performance. It's not meant to be the EV everybody drives to work and back (mostly because few can afford it), but it serves as a line in the sand of what can be done with electric off-road trucks. This pickup rules, and if you can afford one, you're going to love it." Senior Editor, Green John Beltz Snyder — "This Hummer revival is a showcase of technology and capability on the part of GM, making it an absolute blast to drive and a joy to use.

Ford says C-Max mpg reduction has hurt sales

The Ford C-Max is having a rough time. Sales for the five-door hybrid hatchback were down 39.1 percent in March to 2,295 cars, and sales from January through March were down 42.5 percent to 5,566 units. In an interview with The Detroit News, Ford Americas boss Joe Hinrichs places the blame on lowering the model's fuel economy rating.
"We're definitely seeing consideration on C-Max decline over time. We need to reinvest in the product because it's a great car," said Hinrichs to The Detroit News.
The company was hit with bad publicity over the C-Max when owners in multiple states filed class action lawsuits that alleged the cars weren't able to meet the stated fuel economy. Ford eventually re-rated the model from 47 miles per gallon city, highway and combined to 40 mpg city, 45 mpg highway and 43 mpg combined. To soften the blow of the change, the automaker sent checks to the owners to make up some of the difference. Initially, Ford claimed that demand remained strong for the hybrid. However, the latest sales figures and Hinrichs' statement seem to show the opposite.