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2017 Ford F-150 Raptor desert testing heats up

In case there was any doubt, Ford is taking the development of the second-generation SVT Raptor very, very seriously. The Blue Oval recently completed over 1,000 miles of testing in the boiling heat of the American southwest. Apparently, that mileage was accrued over a 66-mile route designed to mimic the torturous terrain encountered by racers in the Baja 1,000 off-road race. The prototypes, which were built from a mix of existing and next-gen Raptor components, were tested with "fast sandy washes, deep-rutted silt beds, steep climbs in deep sand, and slow meticulous crawls through tight trenches." Ford claims the new truck managed to run the circuit 25-percent faster than the current F-150 SVT Raptor, averaging 50 miles per hour while going as fast as 100 mph in stretches. That said, Dearborn didn't release any dedicated times, so it's unclear just how quickly the 66-mile stage was completed. We do know that durability was a big part of the testing. Ford claims each lap was completed by what sounds like a pretty significant jump, with the trucks ascending a steep ramp onto a two-foot plateau and then completing a step-down to level ground. We have to take Ford at its word here, though. "Steep" can mean any number of things, and we've no idea just how fast the trucks were hitting the ramp or how much air they got. Hopefully, the jumps were aggressive enough to prevent future frame issues. Still, Ford boasting about how rough the Raptor's testing is can be taken as a positive sign for fans of the next-generation of SVT's rugged pickup. NEW F-150 RAPTOR WRAPS UP INITIAL DESERT DURABILITY TESTING DEARBORN, Mich., July 7, 2015 – The 2017 F-150 Raptor – Ford's toughest, smartest, most capable off-road truck ever – recently completed more than 1,000 miles of testing in the southwestern United States. Over 1,028 miles of desert trail designed to parallel the Baja race course in Mexico, the 66-mile route featured a wide range of surfaces including fast sandy washes, deep-rutted silt beds, steep climbs in deep sand, and slow meticulous crawls through tight trenches. The truck topped speeds of 100 mph in places, slowing to 10 mph in others, for an average speed of approximately 50 mph. The 2017 Raptor is 25 percent faster than the current truck based on lap times. At the end of each lap, the new Raptor completed a tabletop jump consisting of a steep ramp up to a two-foot plateau, then a step-off back to level ground.

70% of pickups could use aluminum by 2025

In the next decade, the auto industry will see an explosion in its use of aluminum to cut weight and increase fuel economy, according to a study from market analysts Ducker Worldwide cited by The Detroit News. We are already seeing the lightweight metal show up extensively in luxury models from Europe, but with the impending launch of aluminum-intensive 2015 Ford F-150 (pictured above), North America is using it even more, as well. The report predicts 70 percent of US pickups to have aluminum bodies by 2025.
It won't just be pickups that see the benefit, though. The average amount of aluminum in US vehicles is forecasted by the study to grow from an average of 350 pounds in 2013 to about 550 pounds by 2025. The most common parts to use it will be hoods, doors and - to some extent - roofs, as well.
The massive increase in pickups' aluminum content hardly seems surprising. The F-150 is predicted to use so much that it might cause a short-term shortage, according to one earlier report. At the same time General Motors is heavily rumored to be negotiating with suppliers for the next generation Chevrolet Silverado and GMC Sierra. Ram is the last holdout of the Big Three, but the study predicts that not to last.

Ford only automaker to make 2012 Buzz Rankings, Toyota most improved

Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.
For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.
The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.