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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

2016 Ford Explorer order guide revealed

The configurator for the refreshed 2016 Ford Explorer is already up and running. However, if you're the type of person that really likes to dig into the nitty-gritty of a vehicle's features, then the order guide for this latest Ford is now available (pictured right). While the documents don't list fuel economy, engine power or pricing, they give a precise idea of all of the differences separating each of the five trim levels: Base, XLT, Limited, Sport and Platinum. In addition to the tweaked styling across the board, even the Base model now features a rearview camera with a washer. There are also three new colors available: Shadow Black, Blue Jeans Metallic and Guard Metallic. Base, XLT and Limited trims are available with either a 3.5-liter V6 or new, optional 2.3-liter EcoBoost four-cylinder. All of them are mated to a six-speed automatic, and all-wheel drive is optional with either engine. The new Platinum trim basically loads the Explorer up with everything imaginable. Power comes from the 3.5-liter EcoBoost V6, matched with all-wheel drive. Plus, the Platinum trim gets standard luxuries like a dual-pane moonroof, adaptive cruise control, a premium sound system and Ford's super-soft Nirvana Leather covering the seats. There are also some new tech features throughout the rest of the lineup. For example, an updated auto-parking system is also available on the Limited but comes standard on the Platinum. Furthermore, a 180-degree front camera and second-row USB charging are optional on the Sport but are standard on the Limited and Platinum. Check out the gallery for even more of the changes. Featured Gallery 2016 Ford Explorer View 30 Photos Related Gallery 2016 Ford Explorer Order Guide View 20 Photos News Source: FordTip: P Design/Style Ford Car Buying SUV order guide

Car-crazy 5-year-old boy writes automakers for treasures, gets big response

Part of the beauty of children is that they can find worth in something adults might deem unworthy or overlook entirely. Five-year-old Patch Hurty didn't see garbage or a broken piece of a car when he spotted a Ford badge lying on the side of a road. He saw an artifact, a souvenir, a start to a collection he could only dream of. Ezra Dyer of Popular Mechanics tells the story of Patch and his quest to turn that one lost badge into a museum of manufacturer logos. According to the article, Hurty is a car fanatic through and through, even using car names as a way of learning to read. After finding the Ford badge near his Connecticut home, he and his mom put together a plan to reach out to dozens of automakers, confessing his love of things on four wheels. In each letter, Patch assembled a picture of himself standing next to one of the cars, and a penny to pay for whatever he hoped was sent his way. The response was unexpectedly and overwhelmingly positive. Of the more than 50 letters he sent out, including to obscure or defunct companies such as Bugatti, Suzuki, and Saturn, a majority responded with warm notes and some type of souvenir. Two of the coolest responses came from Lincoln and Bentley. Lincoln sent a sketch of a Continental (all car lovers enjoy drawing cars, right?), and Bentley sent a wheel center cap. How awesome is that? The story reminds us of something that can easily be lost in all of the negativity involved with the auto industry: Everybody is in this because of a common infatuation with automobiles. For more details on the souvenirs Patch received and accompanying photos, read the rest of the story. Related Video: News Source: Popular Mechanics Read This Bentley Bugatti Ford Lincoln Saturn Suzuki