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Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.

2015 Ford Mustang option prices gallop onto the web

The 2015 Ford Mustang is one of the most anticipated cars of the year, despite the fact that production hasn't yet begun. What's a pony car fan to do? It turns out that Ford already has pricing and options information about the vehicle in its dealer ordering system. A few enterprising folks have snapped some pictures from it and have posted them online. You might not be able to drive your car yet, but you can at least see what it might cost.
At the moment, Ford appears to be splitting the Mustang into five models - 3.7-liter V6, 2.3-liter EcoBoost, GT with the 5.0-liter V8, 50th Anniversary and SVT. There are 10 available paint colors, 2 of which require an extra outlay. Triple Yellow is $495, and Ruby Red Tint is $395. Regardless of model, navigation goes for $795, and reverse parking assist is $295.
For both the EcoBoost and GT, the six-speed automatic tacks an extra $1,195 to the sticker, and adaptive cruise control is the same price. The GT also has a limited-slip 3.55 rear end for $395 and a GT Performance package for $2,495. Recaro leather seats add an extra $1,595. For the EcoBoost, there's something called EcoBoost Performance package for $1,995. The system doesn't say what the packages include.

2015 Ford F-150 enters production

Ford has given the F-150 a dramatic makeover for 2015, switching to an aluminum body that helps reduce weight by about 700 pounds. Because the truck is dramatically different, Ford also had to change the way it makes the F-150, so we went inside its sprawling factory in Dearborn, MI, this week to see the Blue Oval's new manufacturing techniques in action.
The company has added 850 jobs at the site and upgraded its stamping and tool and die facilities. The body shop is also modernized, and it has been fitted with 500 new robots that join the structures together. The first 2015 F-150 rolled off the line on Tuesday, and the trucks will begin arriving in dealerships in December. Get a closer look at the F-150's unique assembly process in our video.