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We spy the Ford Mustang King Cobra early at SEMA

As is the case with most auto shows, waiting for the reveal of hot new models is the worst part. So, while our own Drew Phillips has been wandering the halls here in Las Vegas since they unlocked the doors for SEMA 2014, we didn't expect him to come back with any big reveals until later in the day. Until this happened.
Meandering by the Ford stand, Phillips eagle-eyed a trunk lid that caught his attention. Popping out from an otherwise draped 2015 Mustang, the matte black lid clearly has the name King Cobra embossed on the rear.
That name is interesting for a few reasons: to start, Ford hasn't used the Cobra name (without "Jet" attached) since way back in 2004, so a new snake is certainly something to take note of. Second, the King Cobra name dates all the way back to the ill-remembered Mustang II, meaning there is a clear link to Blue Oval history here.

Ford recalls 200,000 vehicles for brake lights that won't turn off

Ford and the National Highway Traffic Safety Administration (NHTSA) announced a new recall for nearly 200,000 vehicles because their brake lights may not turn off. Drivers of affected vehicles equipped with automatic transmissions may also be able to shift the vehicles out of Park even when their foot is off the brake. That increases the risk of a rollaway and could cause a crash. According to documentation posted on NHTSA's recall hub, a separated brake pedal bumper is to blame for the issue. The recall applies to "certain 2014-2015 Fusion, Lincoln MKZ and 2015 Mustang vehicles originally sold or ever registered, in Texas, Louisiana, Mississippi, Alabama, Florida, Georgia, South Carolina, North Carolina, Virginia and Hawaii." The safety regulator adds that "exposure to certain environmental conditions, such as high temperatures, high humidity and salt air can cause the brake pedal bumper to disintegrate and separate from the brake pedal." Owners of affected vehicles should expect notification of the recall in early March. They will be directed to the dealership of their choice to have their brake pedal bumpers and clutch pedal bumpers replaced free of charge. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."