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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2023 Ford F-150 Raptor R vs. 2022 Ram TRX | By the numbers

Ford has responded to the Ram 1500 TRX with its own supercharged supertruck: the brand-new 2023 Ford F-150 Raptor R. Ford may be late to the party, but fans can rest assured that its 5.2-liter supercharged V8 is ready to throw down, packing 700 horsepower in a leaner, more-focused package. You can read all about the new Raptor R in our debut write-up, but if you're curious how it stacks up to the TRX by some of its key metrics, you're in the right place. Let's get started.  Performance Let's go ahead and get this one out of the way. Both of these trucks offer blistering performance figures, but a quick glance at the specs suggests a clear winner. Both the Ford and Ram are half-ton crew cab pickups powered by supercharged V8s, but how that package comes together differs pretty significantly between the two.  2023 Ford F-150 Raptor R Engine: 5.2-liter supercharged DOHC V8 Power: 700 horsepower Torque: 640 pound-feet Suspension: Independent double-wishbone (front); five-link coil with Panhard rod (rear); continuously variable active Fox dampers (both) Curb Weight: 5,950 pounds 2022 Ram 1500 TRX Engine: 6.2-liter supercharged OHV V8 Power: 702 horsepower Torque: 650 pound-feet Suspension: Independent double-wishbone (front); five-link coil with track bar (rear); active Bilstein dampers (both) Curb Weight: 6,395 pounds Conclusion It was looking good for the TRX right up until the end there. Ram has the edge in total power and torque — just barely — but that advantage disappears when you consider the TRX's extra heft. 400 pounds may not seem like the end of the world in the context of these trucks, but weight plays a roll in all aspects of performance. This looks like a home run for the Blue Oval.  Off-road Raptor was the default half-ton performance truck for many years, but with OEMs getting ever more serious about building full-size pickups that can take a beating off-pavement, Ford has leaned harder into the Raptor's high-speed performance. Ram's approach was similar, only with more power — until now, that is. But there's more to off-roading than blasting across the desert.

Ford Mustang Shelby GT350R named Road & Track Performance Car of the Year

With a 526-horsepower, 5.2-liter V8 that roars to 8,250 rpm, it's really hard to consider the 2016 Ford Shelby Mustang GT350R an underdog in any fight. However, the Shelby held the lowest as-tested price and was only middle of the pack in terms of power in Road & Track's 2016 Performance Car of the Year challenge. The 'Stang's numbers clearly didn't tell the whole story about the potent coupe because Ford's muscle car grabbed the title in this year's test. A model needs to be new or significantly updated to be eligible for the honor, and R&T found an impressive slate of eight candidates this year. The challengers included the Bentley Continental GT3-R, Cadillac ATS-V Coupe, Chevrolet Corvette Z06, Dodge Viper ACR, Mercedes-AMG GT S, and Porsche Cayman GT4. The Ferrari 488 GTB was the most expensive of the bunch with an as-tested price of $347,942, which is five times more than the Shelby. Once the group was together, R&T hustled them over curving roads and on the National Corvette Museum Motorsports Park. There was a lot to love about the Shelby, even in this impressive crew. "With a flat-plane crank and Sport Cup 2 tires, the GT350R is a Mustang turned up to 11," editor-in-chief Larry Webster said in the announcement of the results. The GT350R joins some great company. Past winners include the Porsche 911 GT3 last year and the Corvette in 2013. For some fantastic photography and the complete appraisal of these performance machines check out R&T's website for the full story. Related Video: ROAD & TRACK NAMES THE FORD MUSTANG SHELBY GT350R THE 2016 PERFORMANCE CAR OF THE YEAR New York, NY (November 9, 2015) – Road & Track today named the Ford Mustang Shelby GT350R the 2016 Performance Car of the Year, beating out seven of the world's best new sports cars. The article appears in the December/January issue, on newsstands November 17, and on RoadandTrack.com. "With a flat-plane crank and Sport Cup 2 tires, the GT350R is a Mustang turned up to 11," said Larry Webster, editor-in-chief of Road & Track. "Not only does the car have soul and harness so much firepower with such ease, but the real achievement here is that it's so approachable. It's a car you can't help but love." The Mustang Shelby GT350R was the winner by a runaway vote.