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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

2015 Ford F-150 spied in the rain

Standing as quite a contrast from the spy shots of the 2015 Ford Mustang we saw earlier today, our spies also sent along these pictures of the next-generation F-150 pickup out testing in its (heavily camouflaged) full prototype body. Much of the new truck's design is hidden under the bulky coveralls, but we expect a lot of its new lines to be inspired by the Atlas concept that debuted at the 2013 Detroit Auto Show.
Perhaps the biggest unknown surrounding the new F-150 is what, exactly, its body will be made of. Earlier reports have suggested that lightweight aluminum materials may be used throughout, offering a serious reduction in weight versus previous models. But Ford engineers will need to be careful, though, as they need to keep a tight rein on costs while preserving class-competitive (if not class-leading) towing and payload capacity.
On the powertrain front, the new F-150 will undoubtedly carry on with EcoBoost engines, and we'd bet on a normally aspirated V8 as well. A diesel option hasn't been confirmed, but we wouldn't be surprised to see one some time in the truck's lifecycle. Mum's the word on when the production F-150 will be revealed, but our best guess is that we'll see it at the 2014 Detroit Auto Show.

Ford celebrating 80 years of Aussie utes as it prepares to shutter Oz manufacturing

Ford is ending Australian production after 90 years in 2016, and with it may go perhaps the most iconic vehicles in its auto market - the ute. Car-based pickup trucks like the Ford Ranchero and Chevrolet El Camino were always more of a curiosity than a true market force here, but in Australia, they have long proven hugely popular.
As the legend goes, Ford invented the niche after a farmer's wife had asked Ford Australia's managing director for a more utilitarian car. Her request was simple: "My husband and I can't afford a car and a truck but we need a car to go to church on Sunday and a truck to take the pigs to market on Monday. Can you help?"
Ford's design team came up with a two-passenger, enclosed, steel coupe body with glass windows and a steel-paneled, wooden-frame load area in the rear. The sides of the bed were blended into the body to make it look more unified, and to keep costs down, the front end and interior were based on the Ford Model 40 five-window coupe. Power came from a V8 with shifting chores handled by a three-speed manual. Within a year, the new vehicle was ready, and production began in 1934. Lead designer Lewis Bandt christened it the coupe-utility.