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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Ford unveils next-gen S-Max in Europe

Let's get this unfortunate though important tidbit out of the way right off the bat: The Ford S-Max isn't sold in the United States, and it's not coming here, at least not anytime soon. And so it's with our European friends in mind that we share this information about the next-gen S-Max (previewed about a year ago in concept form) that is set to debut all across Europe next year and will be shown off at the upcoming Paris Motor Show. Now, moving on...
As with the first-gen S-Max, the new model will boast seating for seven passengers, along with a decent amount of storage space, all packed into a relatively reasonably sized package. Powering the front wheels (or optionally all four) will be the buyer's choice of EcoBoost gasoline-turbocharged or turbo-diesel four-cylinder engines along with automatic and manual transmission options. Included in the mix is a new 1.5-liter EcoBoost with 160 horsepower, though the 240-horse 2.0 is likely to be seen as the headliner.
There are all kinds of new technologies on offer, ranging from Adaptive Steering to Dynamic LED Headlamps with Glare-Free Highbeams, and it's all housed inside new, more sleekly designed bodywork riding atop a chassis with new suspension architecture designed to make the S-Max a people-hauler that's still fun to drive. For all the details, we suggest you scroll down below to read through Ford's official press release.

Ford's Galhotra succeeds Farley as head of Lincoln

Ford Motor Company is announcing a major personnel shakeup that could have a dramatic effect on the future of the Lincoln division. Kumar Galhotra (pictured above), currently vice president of engineering at Ford for all of its vehicles worldwide, is taking over as the president of the luxury brand on September 1, replacing Jim Farley. The automaker is also hiring a new head of advanced engineering.
Galhotra has a huge job ahead of him as the new boss of Lincoln worldwide, overseeing product development, marketing, sales and service. His task is to turn the luxury division into a world-class brand as quickly as possible, and he reports directly to Ford President and CEO Mark Fields.
"These changes underscore our commitment to build on the success of our One Ford plan by accelerating our pace of progress. They also make clear we are serious about Lincoln as a world-class luxury brand and that product excellence and innovation are what will deliver growth and define our entire company going forward," said Fields in the company's announcement.