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Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

2014 Ford Cobra Jet announced with new colors, parachute mount

Ford's drag-strip-ready Mustang Cobra Jet is back for 2014, and it's sporting a few changes to make it even better - both in competition and while sitting still. Rolling off the assembly line ready for duty in the NHRA Stock or Super Stock classes, production of the 2014 Cobra Jet is limited to just 50 units.
Racing upgrades for 2014 include the addition of a new three-speed transmission and a parachute mount, and while these will make the car better in the quarter mile, the Cobra Jet's new colors will make it look better tearing down the track. Buyers can now get their racecars painted up in Gotta Have-It Green or a custom, Cobra Jet-exclusive matte black hue. Ford and Ford Racing have already teamed up to make this an incredible factory drag racer with a full rollcage, massive Hoosier slicks, a race-tuned suspension setup and a supercharged 5.0-liter V8. Now, if only wheelie bars came standard...
Unlike the confusing third-party ordering system announced for the COPO Camaro, all you need to snatch up a 2014 Cobra Jet is $97,990 and good timing (as the cars will be sold on a first-come, first-served basis). Ordering opens up next month with production commencing in July. Check out the press release below.

Lincoln trumpets $129M investment, 300 new jobs in Louisville for MKC

Remember when we used to talk about how close Lincoln was to being axed and how it seemed any day now the Grim Reaper would use it as a car service back to the grave? Last time we did it was, oh, not even a month ago. What a difference 27 days makes: Ford and Lincoln are trumpeting a $129M investment in the Louisville Assembly Plant that builds the MKC.
In July the MKC was the third-best-selling Lincoln of the brand's six offerings, beat by the MKZ and - by a much smaller margin - the MKX. It has sold 2,895 units in the two months it's been on sale, which is more than half the year-to-date sales of the MKS, MKT and Navigator. It's already important, is what we're trying to say, and this is before the Chinese market gets a crack at it later this year.
The money headed to Kentucky will be joined by 300 new workers, another marker in Ford's march to create 12,000 hourly jobs in the US by next year. You can read more about it in the press release below.