1994 Ford Ranger Xlt Standard Cab Pickup 2-door 2.3l on 2040-cars

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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Ford offering factory-spec EcoBoost reflashes that don't void warranty*

Buy a supercharger or cold-air kit from Ford Racing and a Performance Calibration handset comes with it to reset the ECU for the upgrade. Now Ford Racing is offering the ProCal handset a la carte for $595, allowing you to reflash the ECU on your EcoBoost-equipped ride to extract more of its inherent capabilities without any additional upgrades. It gives you control of variables such as throttle response, idle speed and turbo wastegate control, among others. As for that warranty asterisk, the press release says enthusiasts can up the power "while maintaining the Ford-backed limited warranty." However Ford Motor Co. and Ford Racing are separate entities, and, best we can tell, when you reflash the ECU, your Ford warranty gets supplanted by the Ford Racing warranty. Say you bought a 2014 Ford, that means your five-year, 60,000-mile warranty becomes Ford Racing's three-year, 36,000-mile warranty, if we're reading the fine print correctly. If you have an older car and have driven more than 36,000 miles, then your warranty options are kaput, at least as far as a Ford in-house option. If have warranty concerns, you might also want to consider having a dealer perform the reflash, or at least ask about it. Once you've got past the small print, what about the numbers? At the moment Ford Racing offers tunes for the 2.0-liter EcoBoost in the Focus ST and the 1.6-liter EcoBoost in the Fiesta ST, and we're told there's a 90-pound-foot boost in torque at the crank after you've pressed the right buttons. Anecdotal evidence from a commenter at Road & Track says he went from 252 horsepower at the flywheel to 254 hp at the wheels, and 272 lb-ft at the flywheel to 354 lb-ft at the wheels, but we can't be sure that his adjustments were within Ford Racing specs. Your mileage, naturally, may vary. What about custom numbers for the 2.3-liter EcoBoost in the 2015 Ford Mustang? They aren't ready yet, but we're told we'll get something by the end of next year. Featured Gallery 2015 Ford Focus ST News Source: Ford, Ford Racing via Car and Driver Aftermarket Ford Technology ecoboost ford focus st ford fiesta st ford racing