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Ford and Lincoln owners can personalize their Alexa commands

Ford and Lincoln owners whose vehicles have hands-free access to Alexa don't have to stick to using standard voice commands if they don't want to. The automaker has rolled out enhanced Car Control capabilities, and with it comes the option to teach Alexa commands that reflect their natural way of speaking. For example, they can program in "Alexa, I'm cold," and then teach the voice assistant to respond by asking what course of action it should take, such as "I can increase the temperature by 5 degrees or turn off the AC. What should I do?" Another example of a personalized phrase would be: "Alexa, set the AC to full blast." The assistant can then ask the owner what they mean by "full blast." Training Alexa to respond to personalized phrases is made possible by the assistant's teachable AI technology. All vehicles with Alexa Built-in will get access to enhanced Car Control when it becomes available to them. At the moment, the models with access to the hands-free experience are the 2022 F-150, Bronco, Mustang Mach-E, Edge, the new Expedition, Lincoln Nautilus and revised 2022 Lincoln Navigator. The long-awaited 2022 F-150 Lightning will also come with the capability when it launches. Ford debuted the hands-free Alexa capability for its vehicles last year, marking the beginning of its six-year partnership with Amazon. As part of that partnership, it's giving its customers complimentary access to Alexa for up to three years that begin on the new vehicle's warranty start date. Ford Lincoln Technology Infotainment

Jim Farley to lead Ford of Europe

"We are excited to see Jim and Stephen take on these new roles as they bring unique skills, experience and fresh perspectives to these critical positions." - Mark Fields
Ford marketing chief Jim Farley is taking over the company's troubled European operations as part of an executive shuffle confirmed on Friday morning.

At meeting with automakers, Trump launches new attack on NAFTA

WASHINGTON — Ten American and foreign automakers went to the White House on Friday to push for a weakening of U.S. fuel efficiency standards through 2025, while President Donald Trump used the occasion to launch a fresh attack on the North American Free Trade Agreement that has benefited the companies. A draft proposal circulated by the U.S. Transportation Department would freeze fuel efficiency requirements at 2020 levels through 2026, rather than allowing them to increase as previously planned. Trump's administration is expected to formally unveil the proposal later this month or in June. "We're working on CAFE standards, environmental controls," Trump told reporters at the top of the meeting, referring to the Corporate Average Fuel Economy standards for cars and light trucks in the United States. Trump said he wants automakers to build more vehicles in the United States and export more vehicles. But much of the hour-long meeting focused on NAFTA. Trump blasted the pact involving the United States, Canada and Mexico as "terrible" and noted that negotiations to make changes sought by his administration were ongoing. "NAFTA has been a horrible, horrible disaster for this country and we'll see if we can make it reasonable," Trump said. Automakers have called NAFTA a success, allowing them to integrate production throughout North America and make production competitive with Asia and Europe, and have noted the increase in auto production over the past two decades with the deal in place. They have warned that changing NAFTA too much could prompt some companies to move production out of the United States. The chief executives of General Motors Co, Ford Motor Co, Fiat Chrysler, along with senior U.S. executives from Toyota Motor Corp, Volkswagen AG, Hyundai Motor Co, Nissan Motor Co, Honda Motor Co , BMW AG and Daimler AG met with Trump, as did the chief executives of two auto trade groups. Major automakers reiterated this week they do not support freezing fuel efficiency requirements but said they want new flexibility and rule changes to address lower gasoline prices and the shift in U.S. consumer preferences to bigger, less fuel-efficient vehicles.