1971 Ford Ranchero Gt 5.8l on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

Ford reveals new Ranger Wildtrak across the Pacific

Want to get your hands on a new Ranger? Ford doesn't offer it here anymore, so you'll have to travel (or relocate) to somewhere it does. Like Bangkok, Thailand, where it just unveiled the new Ranger Wildtrak. Based on the updated Ranger revealed just a few months ago, the new Wildtrak features a more, shall we say, vibrant design as the flagship of the Ranger range. Dark metallic gray accents the nose, mirrors, door handles, air vents, bed rails, and tail lamps for a sportier, more rugged look. It's also got a contrasting hoop at the junction of cab and bed, rectangular fog lamps, 18-inch alloys, and Wildtrak graphics to set it apart from "lesser" Rangers. And the interior has been enhanced as well with all the upgrades applied to the standard model along with sportier trim. Everything else carries over from the standard model, including the diesel powertrain, full suite of the latest electronic assists, and go-anywhere capability. It'll ford (suitably enough) through water over 31 inches deep, clear nine inches above the ground and tow over 7,700 pounds. If you want to know more, you can scope out all the details in the press release below - or better yet, book a flight across the Pacific and see for yourself. 10 JUN 2558 | BANGKOK, THAILAND FORD UNVEILS THE ULTIMATE NEW RANGER; WILDTRAK READY TO TAKE ON THE WORLD WITH BOLD DESIGN, SMART TECHNOLOGY - Aggressive, distinctive design and unique features help new Ranger Wildtrak stand apart from the crowd Striking, modern, car-like interior underscores technological capabilities and adds to premium, sporty feel - Wildtrak boasts full array of smart features, including SYNC 2 connectivity, Lane Keeping Aid, Adaptive Cruise Control, Forward Collision Alert, Driver Impairment Monitor and Front and Rear Parking Sensors - World-beating capabilities, including robust electronically controlled transfer case, class-leading 800 mm water-wading capability and 230 mm ground clearance ensure new Wildtrak is up for any adventure - Improved ride and powerful, efficient 3.2-liter latest-generation Duratorq diesel engine help to deliver on Ford's fun-to-drive promise The new Ranger Wildtrak, the ultimate model in the Ford Ranger line-up, makes its global debut today, ready to take on the world with a new array of smart technologies and an even bolder look for one of the world's toughest and most capable trucks.