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For EV drivers, realities may dampen the electric elation

The Atlantic, a decades-old monthly journal well-regarded for its intelligent essays on international news, American politics and cultural happenings, recently turned its attention to the car world. A piece that ran in The Atlantic in October examined the excesses of the GMC Hummer EV for compromising safety. And now in its latest edition, the magazine ran a compelling story about the challenges of driving an electric vehicle and how those experiences “mythologize the car as the great equalizer.” Titled “The Inconvenient Truth About Electric Vehicles,” the story addresses the economics of EVs, the stresses related to range anxiety, the social effects of owning an electric car — as in, affording one — and the overarching need for places to recharge that car. Basically, author Andrew Moseman says that EV life isn't so rosy: “On the eve of the long-promised electric-vehicle revolution, the myth is due for an update. Americans who take the plunge and buy their first EV will find a lot to love Â… they may also find that electric-vehicle ownership upends notions about driving, cost, and freedom, including how much car your money can buy. "No one spends an extra $5,000 to get a bigger gas tank in a Honda Civic, but with an EV, economic status is suddenly more connected to how much of the world you get to see — and how stressed out or annoyed youÂ’ll feel along the way.” Moseman charts how a basic Ford F-150 Lightning electric truck might start at $55,000, but an extended-range battery, which stretches the distance on a charge from 230 miles to 320, “raises the cost to at least $80,000. The trend holds true with all-electric brands such as Tesla, Rivian, and Lucid, and for many electric offerings from legacy automakers. The bigger battery option can add a four- or five-figure bump to an already accelerating sticker price.” As for the charging issue, the author details his anxiety driving a Telsa in Death Valley, with no charging stations in sight. “For those who never leave the comfort of the city, these concerns sound negligible," he says. "But so many of us want our cars to do everything, go everywhere, ferry us to the boundless life we imagine (or the one weÂ’re promised in car commercials),” he writes. His conclusions may raise some hackles among those of us who value automotive independence — not to mention fun — over practicalities.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2017 will be the year the connected car becomes a reality

2016 was full of talk of autonomy, but little action beyond crazy, futuristic concept cars and announcement after announcement from automakers. If this year's CES is any indication, 2017 is going to focused on connectivity. More than that, CES showed that traditional barriers between automakers are breaking down in favor of universal and open source technology standards that will benefit both consumers and developers. CES, traditionally a showcase for the latest and greatest technology and gadgets like flat-screen refrigerators or televisions that broadcast in the fifth dimension, has become so intwined with the auto industry that we at Autoblog cover it like any other auto show. At every CES event I attended and nearly every booth I went to, there was some talk, display, or demonstration of how cars will connect to your phone and your home, and eventually each other. It seems we're heading toward the tech singularity where all devices work under one cohesive ecosystem – the Internet of Things, if you like. The difference between autonomy and connectivity is how real the latter feels because so much of the connected tech on display at CES is either here already or will be here by the end of the year. There were dozens of demos, both big and small, that allowed us to test and explore what's on the horizon. Bridging the gap between home and car, Ford is integrating the Amazon Alexa personal assistant straight into its vehicles. That means you'll be able to talk to Alexa in your car just like you would through an Echo or Dot at home. It also means you can shop on Amazon by voice while you're driving (since that wasn't convenient enough already). Samsung is developing smartwatch applications for Ford, BMW, and others. Toyota is adopting Ford's SmartDeviceLink smartphone connectivity system for its vehicles. That means developers can have one app that works across multiple infotainment systems. The Linux Foundation is developing an open-source operating system that will be free to use, making it easier for developers to connect smartphones and apps across multiple manufacturers' systems. Automotive Grade Linux, or AGL, is available for download right now. Major automakers like Toyota and Daimler (who usually are set on competing with one another) are partnering to further the development of the project. Bosch, Hyundai, and Chrysler showed connected car concepts at CES that preview the future of automobiles.