Ford 2002 F650 Supercrewzer on 2040-cars

Auto blog

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Watch this week's Top Gear America used-car challenge

Top Gear America is back for the penultimate episode of the first season. Used car challenges were some of the highlights of the original UK edition. In our exclusive clip, Tom Ford, Antron Brown and William Fichtner run their $7,000 sports cars in a drag race. As expected, the trio chose very different cars for the challenge. Watch the video to see if a Subaru WRX's all-wheel drive can overcome a power deficit to beat a Ford Mustang and a Chevy Corvette. Brown and Fichtner also spend some time relaxing with an old Jeep Wagoneer. Like them, we're really hoping Jeep will bring back the Wagoneer nameplate. Brown also drives a Maserati Levante, proving that not all family cars need be boring. This week's guest star is actor, rapper and former host of Pimp My Ride, Xzibit. Top Gear America airs Sundays at 8 p.m. Eastern on BBC America. Related Video: Celebrities TV/Movies Chevrolet Ford Subaru Top Gear exclusive top gear america

Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.