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2016 Ford Focus RS to start at $35,730? [UPDATE]

UPDATE: Unsurprisingly, Ford declined to comment on the pricing shown on the consumer page, with spokesman Aaron Miller telling Autoblog that the Blue Oval does "not comment on pricing speculation." The webpage showing the $35,730 figure has since been pulled down. We love it when automakers make little, tiny mistakes. You know, not the big stuff that leads to recalls, but the small things, like accidentally releasing pricing of a hotly anticipated model via its US consumer website. Such a thing has apparently happened to Ford, as Jalopnik's Car Buying sub-blog has uncovered a page on the site listing the starting price of the 2016 Focus RS. The cost of entry for the 345-horsepower, all-wheel-drive, torque-vectoring hot hatchback is $35,730, according to the website. That's $1,035 more than the base Subaru WRX STI, although it's $865 less than the Volkswagen Golf R. Considering the RS outguns both models by a very significant margin – 40 horsepower over the STI and 47 over the Golf R – that price seems very agreeable. If it's correct, that is. Aside from showing the RS' starting price, the page also gives us a glimpse into the options sheet. There's an RS2 equipment level that adds $2,795 to the base price along with navigation and leather Recaro seats, an $895 sunroof, and a 19-inch wheel and Michelin Pilot Sport Cup tire package for $1,990 (or just $1,395 for the 19s alone). Some fiddling with the quite incomplete configurator – there are no images and the overall design is rather glitchy – revealed a max price of $42,275. We've reached out to Ford for confirmation of the pricing information displayed. Head into Comments and let us know what you think of the pricing. Has Ford hit it out of the park by slotting in a more powerful competitor between the Subaru and Volkswagen? Were you expecting a higher price (like your author), or is this still too much money for a jumped-up Focus? Related Video:

Ford reveals concept trucks that ultimately became Atlas

The Ford Atlas Concept was one of the quiet success stories of the 2013 Detroit Auto Show, and now Ford has given us a quick glimpse as to how that creation came to be. Designers actually combined two early sketches to build the Atlas. One, called the Bullet Train, is a futuristic, aerodynamic creation, while the other, aptly named the Locomotive, features the squared off proportions we're familiar with.
Once designers settled on the truck's proportions, they began nailing down exactly which attributes they wanted the final design to have. The Concept's notched windshield originated as a forked glass roof that seamlessly transitioned into the windscreen.
Likewise, designers wanted to fit the truck's tailgate with a storage compartment for tools and a first aid kit, but settled on the dual-purpose step/cargo cradle. Interestingly enough, the concept's active aero shutter wheels actually originated in some of the earliest sketches. Check out the photos and slides here for a closer look.

There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.