1936 Ford Pickup. Barn Find Stored In 1969. Rat Rod Hot Rod Bone Stock #s Match on 2040-cars

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F-150 just the start of Ford's aluminum plans

Not only have we been told that the 2015 Ford F-150 is tougher, more durable and up to 700 pounds lighter than the current truck, Ford COO Mark Fields said it's also "CAFE-positive." That means, for the first time in the history of corporate average fuel economy standards, the F-150 would be a positive contributor on Ford's CAFE balance sheet instead of being a vehicle it needs to counterbalance with frugal offerings.
Fields' comments made at the Detroit Auto Show were among quotes from other Ford execs that confirmed the carmaker will be using aluminum for more of its vehicles. CEO Alan Mulally said it would "proliferate across our lineup," with speculation being that we'll see it applied to crossover and sport utility models first, since they'll benefit the most. Even gaining the massive scale of using aluminum on the world's best selling vehicle for its first effort - on average, the company sells two times as many F-150s in a single day as Land Rover sells of its aluminum Range Rover in a month - Ford will be looking to further spread the cost of its five-year development investment in aluminum technology. And that should mean better handling and fuel economy for those of us who don't need to wear hardhats at the office.

Project Ugly Horse: Part VII

Devils, Details and Weight Reduction
There are many things I could call this exercise. A party is not one of them.
I've spent three days crammed in the axle well of this 1989 Mustang with nothing to keep me company beyond a trouble light, a DeWalt drill on the very last of its legs and billion razor sharp, red hot slivers of metal with an affinity for my most sensitive of regions. My joints are raw from crawling around on the concrete. I'm half deaf from the shriek of the spot weld cutter and the boom of the cold chisel and hammer.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.