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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Hennessey unleashes 2015 HPE700 supercharged Ford Mustang

Thanks to the 2015 Dodge Challenger SRT Hellcat there is a new magic number in the muscle car world - 707. To raise eyebrows these days in the power war, a vehicle needs to match or preferably exceed that palindromic figure. The tuners over at Hennessey took a look at it for their 2015 HPE700 Mustang and decided to go one better. Well, ten actually, because they bestowed their latest creation with 717 horsepower and 632 pound-feet of torque.
The HPE 700 Mustang takes the standard Mustang GT with its 5.0-liter V8 and turns up the power a few hundred notches with a Roots-type supercharger running at 7.25 psi. Hennessey claims that this boosted 'Stang can rocket to 60 miles per hour in about 3.6 seconds and cover the quarter-mile in 11.2 seconds at 131 mph. For those keeping score at home, those figures are very similar to Challenger Hellcat.
To cope with all of the added boost, the engine gets a high-flow throttle body, upgraded injectors, new fuel pump, stainless steel exhaust and Hennessey's calibration for the engine management. Pricing for the package is $59,500, including the base 2015 Mustang GT, but the company is limiting production to 500 units for the 2015 model year. Founder John Hennessey told Autoblog that he has already received about a dozen orders for them.

Recharge Wrap-up: BMW tests AdBlue pumps, Drivr is a Tesla taxi service

BMW is testing AdBlue pumps in Germany. AdBlue fluid is used to remove NOx from diesel exhaust, and it is stored in its own tank within the vehicle. Filling AdBlue is easy enough for drivers to do it themselves, and with the proliferation of diesel vehicles in Europe, a pump filling system could make more sense than using the current hand-held containers. BMW is testing AdBlue pumps at three fueling stations in Munich and Berlin to help develop further AdBlue dispenser technology. Read more at Green Car Congress. Drivr Green Personal Transportation is a Tesla taxi service in Cincinnati. Two former employees of Tesla Motors founded the startup, which bills itself alongside ride-hailing services like Uber and Lyft. Customers book a ride online, and are picked up by a Tesla Model S. The ride costs $2.50 per mile with a $15 minimum. Drivr currently operates three cars with seven drivers, with plans to lease another 10 Teslas and employ up to 30 drivers. The service will also be expanding to Denver soon, according to the website. Learn more at the Drivr website, or read more at Clean Technica. Ford is opening a research and development facility in Silicon Valley. The Ford Research & Innovation Center, which will be located less than three miles from Tesla Motors headquarters in Palo Alto, California, is expected to be one of the automotive industry's largest R&D facilities. "We're driving to be both a product and a mobility company, and ultimately to change the way the world moves," says Ford CEO Mark Fields. Read more at Automotive News. Law firms advising Fisker Automotive have been denied a $2.50-million fee enhancement in the car company's bankruptcy. Brown Rudnick LLP and Saul Ewing LLP were denied the extra fees, as a Delaware bankruptcy judge ruled there is "no evidence" that the firms provided anything more than what they originally expected. In denying the fee enhancement, the judge cited a "very high bar" for such awards. Read more at Law360. Featured Gallery BMW Tests AdBlue Pumps in Germany Related Gallery Tesla Factory News Source: Green Car Congress, BMW, Clean Technica, Drivr, Automotive News Green BMW Fisker Ford Tesla Transportation Alternatives Diesel Vehicles Electric recharge wrapup