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Ford CEO told Trump 1 million jobs at stake because of fuel economy regs

Bloomberg is reporting that Mark Fields, Ford's CEO, pushed President Donald Trump for market-driven national fuel economy standards, and that up to a million jobs could be at stake if those national regulations didn't take consumer expectations into account. Fields was reporting on his conversation with Trump in remarks made at the National Automobile Dealers Association in New Orleans, Bloomberg reports. The report also states that he and fellow CEOs Mary Barra of GM and Sergio Marchionne of FCA aren't seeking to eliminate fuel economy standards altogether, but rather to make them more flexible. Bloomberg reports that Fields didn't cite the studies he was referring to in support of his job loss figures, so we can't independently verify Fields' math at this time. But his push to stop selling cars consumers don't want – that is to say, more hybrids and EVs than consumer demand supports right now – is clear. We've already reported on that. To level an educated guess at what will happen next, Trump seems likely to reduce the stringent 2025 fuel economy targets, perhaps freezing them at current levels. The automakers are already invested in producing vehicles that meet current standards, and they also have to think about foreign markets like Europe that aren't likely to relax standards below current levels. If you consider economies of scale, automakers are likely to ask for federal standards that match global standards for their largest markets as closely as possible. We'll see if Trump buys Fields' math, but Ford isn't hedging its bets. Backing out of the Mexican assembly plant cost the company $200 million – not a huge sum compared to the total value of Ford, a massive company which had its second best year ever, but still an important gesture to Trump about Ford's priorities. Related Video: News Source: BloombergImage Credit: Bloomberg via Getty Images Government/Legal Green Fiat Ford GM Sergio Marchionne Mary Barra Mark Fields

Ford is building this sweet back-to-basics SUV in Brazil

We're use to forbidden fruit teasing us in Europe. Hatchbacks and diesels from Renault, Citroën, Peugeot, Skoda, SEAT and Alfa Romeo have been a regular torment that we've grown accustomed to over the years. This vehicle, though, is one piece of forbidden fruit we aren't entirely sure we can get over. We need it.
It's called the Ford Troller T4, and if you accidentally read that as either "reborn Ford Bronco" or "Americanized Land Rover Defender," we wouldn't be rushing to correct you. It's a basic, badass SUV, and is the first new vehicle to come from Troller since Ford gobbled it up in 2007. For those with longer memories, you'll recognize this vehicle from the concept that preceded it, the Ford T-R Concept. The production model remains remarkably true to the T-R, as well as past Trollers, but it's a slightly more modern look overall, with LED taillights, contrasting colors
You'll have to bear with us on the details, as we've been forced to rely on the notoriously literal Google Translate to convert the original Portuguese into English, which means some of the details were lost along the way.

Ford acquires Livio to bolster connectivity biz

Ford Motor Company has announced the acquisition of Livio, a Ferndale, MI-based software development company best known for aftermarket in-car connectivity devices, but also as a supplier of technology for proprietary systems for automakers. Livio, co-founded by Sigal and Massimo Baldini, will be a wholly owned subsidiary of Ford Global Technologies.
"With the additional expertise Livio provides us, Ford intends to continue to lead the next generation of in-car connectivity with technology advancements that give consumers more options to access their devices on the go," said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation, in a statement.
Ford is clearly trying to beef up its in-house tech capability around telematics and device connectivity. While the Blue Oval has been a leader in these areas with SYNC and MyFord Touch in terms of getting the systems into as many cars as possible, the execution of the applications have been criticized for glitches.