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Plethora of 2015 Ford F-150 customs runs the gamut at SEMA

Of Ford's customized trucks, two feature the name of famous Ford racers.
Of all the OEMs making appearances at the 2014 SEMA show, Ford owns arguably the most significant group of vehicles, thanks to its new 2015 F-150 and Mustang. While you can look for our Mustang coverage soon, we've managed to sneak out and get snaps of some of a few of the F-150s on display at the company's sprawling, 20,000-square-foot display (look for even more aftermarket F-150 goodness in the coming days).

Bodie Stroud seriously updates the 1956 Ford F-100 into the BSI X-100

If you thought pickups could use a lot more love in the resto-mod world, then Bodie Stroud – he of "The Real Thing" Mustang – has something for you: the BSI X-100. His team starts with the body of a 1956 Ford F-100, but the sheetmetal is about all the nostalgia you're going to get; the body, tweaked with a chopped hood and a larger rear window on the cab, sits on a custom steel ladder-frame chassis. Out back is a one-piece, tubbed bed, and behind that are taillights from a 1948 (gasp!) Chevrolet. Under that hood is either a 412-horsepower, 5.0-liter Ford Racing Coyote crate engine, or a supercharged, 6.0-liter, 630-hp Ford Racing Aluminator motor, shifting through a Ford 4R70W four-speed automatic. Inside, the dash is reworked to fit gauges from a Ford F-150 King Ranch Edition, and the bench is swapped out for buckets from a Mustang GT. The independent front and four-link rear suspension are adjustable, helping to make room for staggered wheels - 19 inches in front, 20 inches in back, and larger can be accommodated. Six-piston Wilwood brakes handle the stopping. There's a lot of fabrication and hand-work involved, and it doesn't come cheap: BSI says the turnkey package starts at $180,000. If you've got it, this is an exceptional way to flaunt it. The press release below has all the details. THE BSI 1956 X-100: TIMELESS LINES, MODERN TECH New pickup from Bodie Stroud Industries melds the iconic style of the 1956 F-100 with a cutting-edge chassis and drivetrain to create a hand-built, all-new truck with the performance and reliability of a modern sports car. Sun Valley, Calif. (March, 2015) – In an era when anyone can walk into a dealership with good credit and a yearning to go fast and drive out in a 500+ horsepower sports car, owning and driving something truly unique has become a challenge. With that in mind, the craftsmen at Los Angeles-based Bodie Stroud Industries (BSI) have come up with something truly special – a brand new line of hand-built, turn-key pickups with the looks and sheet metal of an American icon, subtly massaged and fitted to a modern chassis and powered by the latest engine, transmission and electronics from Detroit. The result is the world's first all-new, turn-key 1956 Pickup: the BSI X-100. "When most people think about classic trucks, what comes to mind is usually the 1956 F-100, it's one of the most timeless designs of all time," says BSI founder Bodie Stroud.

Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.