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Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

Ford to rebrand SVT as 999?

Ford operates a number of performance divisions around the world. There's SVT in the US, Team RS in Europe and Ford Performance Vehicles (FPV) in Australia. But the Blue Oval has been steadily integrating its performance operations into one unit, and here we might have our first indication of what it will be called.
A reader at Jalopnik sent in a survey in which respondents were asked to gauge the name for a new performance brand from a "major automotive manufacturer," and while the identity of that automaker was not disclosed, according to the survey, the automaker is considering the name 999 for its new go-fast unit.
As our compatriots point out, the 999 was Ford's first racecar, a rudimentary chassis with a 19-liter inline-four campaigned by Henry Ford around the turn of the 20th century. (Ford also used the number to designate a Fusion fuel-cell racer a few years back.) That could prove the tie-in Dearborn is looking for in rebranding its performance operations worldwide, replacing the letters SVT, RS and FPV globally under one name.

Recharge Wrap-up: Ford Transit hybrid conversion, PlugShare updates app

A new report quantifies China's growing vehicle scrapping industry. With major growth in vehicle ownership since 2000, China is expecting its first scrappage peak this year. In 2013, China's scrappage rate was four percent, around two to four percent below other developed countries. However, more and more organizations are being certified to dismantle and recycle vehicles. With 9 to 12 million vehicles reaching end of life in 2015, and 12 to 16 million by 2020, recycling and remanufacturing parts could be a significant industry in China - as much as $32 billion this year. Read more in the release from ReportBuyer. PlugShare has updated its mobile app with a new interface and features. The EV charger locator service's most important new feature is a trip planner, which shows charging stations within five miles of the specified route (that range is expected to become adjustable with future updates). Other new features include a local charging activity viewer, bookmarks, messaging, leaderboards, a customizable user profile, and new search options. Users can now specify specific plug types or charging networks in their search for charging options. Check out the rundown of the updated app at Green Car Reports. XL Hybrids has created a hybrid system for the Ford Transit. The conversion company has adapted its XL3 Hybrid Electric Drive System for Ford's popular van, allowing for better fuel economy and low-end torque. The system works with model year 2015 and 2016 cargo and passenger versions of the Ford Transit, powered by either the 3.7-liter or the 3.5-liter EcoBoost engine, regardless of the wheelbase or roof height. It can improve fuel economy and CO2 emissions by about 20 percent. Vans with the XL3 system installed retain their factory warranty, and the hybrid system comes with a three-year, 75,000-mile warranty from XL Hybrids. Read more in the press release below. XL Hybrids Introduces the First Hybrid Electric Ford Transit Van for the North American Market The XL3 Hybrid Electric Drive System to be compatible with MY2015 and MY2016 Ford Transit cargo vans and passenger wagons BOSTON--(BUSINESS WIRE)--XL Hybrids, Inc., the leader in fleet electrification solutions for commercial and municipal fleets, today announced its XL3 Hybrid Electric Drive System has now been adapted for the Ford Transit van – the first hybrid electric Transit van for the North American market.