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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

Ford updates Transit lineup for 2016

We have a strange affection for vans here at Autoblog, perhaps due to all that free candy we ate as kids. So when Ford announces some minor updates to the Transit and Transit Connect, we deliver the news that every plumber, electrician, and airport shuttle driver across the nation (and Canada) needs. The biggest item for 2016 is an optional passenger side sliding door on medium- and high-roof models, improving access to the Transit's cavernous interior. Ford's rollout of the much-improved Sync 3 infotainment system also expands to the to large van. And a reverse backup camera is now standard across the lineup. The little Ford Transit Connect is also tweaked for the next model year, right after we spent some time in the 2015 version. Titanium trim on the long-wheelbase wagon model brings second row bucket seats that fold flat. With XLT trim, you can swap out a bench seat for the buckets at no extra charge. Read on the for the full press release. FORD TRANSIT, TRANSIT CONNECT AND TRANSIT CONNECT WAGON EVEN SMARTER, MORE FLEXIBLE FOR 2016 MODEL YEAR SYNC® 3, Ford's new communications and entertainment system, is available for 2016 Ford Transit – making America's best-selling van even smarter Ford Transit built more than 100,000 vehicles in the 2015 model year Ford Transit Connect compact commercial van equipped with 2.5-liter I-4 engine gains flex-fuel capability for 2016 DEARBORN, Mich., June 4, 2015 – America's best-selling van is even better for the 2016 model year, with the addition of available SYNC 3, rearview camera technology and new customization options. "These and other updates make the 2016 Ford Transit the smartest, most flexible van ever offered by Ford," says Yaro Hetman, Ford brand manager for Transit, Transit Connect and E-Series. "Transit replaces America's best-selling van for 35 years, E-Series, first sold in 1961 as Ford Econoline, and we look forward to continuing our leadership in this important segment." Transit quickly took over the best-selling commercial van title in November 2014, having been available beginning in June at U.S. and Canadian dealerships for the first time. Ford has produced more than 100,000 Transit vans and wagons at Kansas City Assembly Plant during the 2015 model year.

Who sold the most heavy-duty pickups in 2012? PickupTrucks.com investigates

Domestic manufacturers enjoyed a good year for heavy-duty pickup sales in 2012. PickupTrucks.com has taken a close look at exactly how those sales broke down between each manufacturer and between three-quarter and one-ton pickups. Ford sold some 67,786 F-250 Super Duty models last year with the Chevrolet Silverado 2500 HD falling just behind at 56,359 units. The Ram 2500 HD came in third at 41,918, while the GMC Sierra 2500 HD earned itself fourth place with 27,616 deliveries. While Ford held onto the top spot in the one-ton market, Ram easily nailed down second place by selling more 3500 HD models last year than General Motors sold Silverado 3500 HD and Sierra 3500 HD trucks combined.
So, did GM manage to sell more trucks than Ford with its two brands? Very nearly. Ford sold a total of 119,338 heavy-duty pickups to GM's 111,555. Ram, meanwhile, moved a distant 77,583. But perhaps more interesting is the diesel take rate in this segment. PickupTrucks.com says 80 percent of all domestic one-ton trucks roll from the dealer lot with a turbo-diesel under the hood. Head over to the site for a closer look at the breakdown.