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European car sales up 8% in February

Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.
The only country of Europe's five largest markets to post a decline was France, just as it did in January, Germany, the UK and Italy posting solid double-digit numbers, Spain rocking the charts with an 18-percent increase because of a government program to encourage trade-ins.
The only brand to miss the wave was Volkswagen, dropping 0.8 percent as it watched the double-digit growth at sister brands Audi, Seat and Skoda lift the Volkswagen Group sales up by seven-percent. Peugeot overcame flat sales at Citroën to improve the group by 3.5 percent, BMW and the Mercedes-Benz/Smart combo rose by four percent, the Fiat group jumped 5.8 percent, Ford was up 11 percent, the Renault Group 11.5 percent, General Motors 12 percent and the Toyota clan by 14 percent.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Now you can 3D print your favorite new Ford

Ford is letting people build their own cars, offering digital files so people can print 3D versions of their favorite models. This is way cooler than any old Matchbox or Hot Wheels toy. Ford this week started offering printable files for the F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST. Folks can order the 3D models in 1:32 scale in plastic (that'd make the mighty large pickup truck about eight inches long) but the digital files let users tweak the scale to the their liking. Once people have the digital files, they can print out their own miniature versions of the cars, made out of soft plastics, sandstone, and even some metals. Ford says it expects demand for such files to grow as sales numbers for desktop 3D printers surges to 1 million units in 2018. That's up from about 44,000 last year. Ford already offers digital files for its company logo, the 1.0-liter engine block, and two older Mustang models. But these new models take this to a totally different scale. Check out Ford's press release below. PRINT YOUR FAVORITE FORD VEHICLE AT HOME: FORD FIRST AUTOMAKER TO OPEN ONE-STOP 3D SHOP ONLINE - Consumers can now download digital images and 3D-printable files of Ford vehicles at the first-ever automaker-licensed, one-stop 3D shop online - The Ford 3D Store offers printable files of F-150 Raptor, Shelby GT350R, Focus ST and Fiesta ST; more models will become available later - Online store is powered by TurboSquid.com, the leader in providing automotive digital imaging and 3D-printable files Want to 3D-print a Shelby GT350R at home? Or would you prefer to simply purchase an F-150 Raptor 3D digital image for a presentation? How about both? Ford fans can now download digital images for Ford vehicles at the first-ever, automaker-authorized one-stop online store for 3D-printable vehicle files. The Ford 3D Store, 3d.ford.com, allows customers to use advanced technology to make their own models of Ford vehicles of the size and material they desire, or simply opt to purchase a 3D digital file from a growing library of more than 1,000 Ford images. "3D printing at home is a growing trend, and it makes sense for us to offer our customers a chance to make their own 3D Ford models," said Mark Bentley, licensing manager, Ford Global Brand Licensing.