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Ford starts GoDrive carsharing service in London

Automaker-supported carsharing services like BMW's DriveNow and Daimler's Car2Go are already well established in many cities around the world. Ford is no stranger to this business, either, with collaborations with companies like ZipCar in the US and Flinkster in Germany. Now, The Blue Oval is taking a new step by establishing its own dedicated offering in London called GoDrive. The operation is actually the expansion of an earlier 100-person pilot program and allows the automaker to test out ideas on a small scale. GoDrive is now growing to support 2,000 people in London, and they can share 50 vehicles that are scattered around 20 locations in the city. The fleet is split between Focus Electric models and Fiesta 1.0 EcoBoosts. One of the major selling points for the service is that users can take one-way trips through the city and have a guaranteed parking spot at their destination. Like any high-tech service today, much of the user interface for GoDrive works through a smartphone app that allows users to book cars and pay for trips. The driving is covered under an all-inclusive, pay-by-the-minute model, which includes London's congestion charge, and the first five minutes are free. To entice new users, the company is currently offering a free membership and 20 pounds ($31) in credit to sign up. GoDrive's small size also lets it gather and adjust to customer feedback quickly. For example, users reportedly enjoy getting to try out a vehicle with the latest infotainment and safety features. The company is already working on different pricing plans and parking options for the future, as well. The video below shows a little more the service in action. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FORD BRINGS DYNAMIC CAR-SHARING EXPERIMENT TO LONDON; FIRST SERVICE TO OFFER ONE-WAY TRIPS WITH GUARANTEED PARKING Ford will offer Londoners flexible, practical, and affordable GoDrive car-sharing service; invites 2,000 members to register free for service that offers 50 cars across 20 locations GoDrive is unique in offering one-way trips with guaranteed parking. Pay-as-you-go approach with pay-per-minute pricing covers all fees. Drivers book and access cars via smartphone app Zero-emission Focus Electric makes up half of the GoDrive fleet; fuel-efficient Fiesta 1.0-litre EcoBoost available.

The 11 best scenes from the 2015 Goodwood Festival of Speed

Over the last three days, the Goodwood Estate has played home to the eponymous Festival of Speed. Thrown by the biggest gearhead in the British aristocracy – Charles Gordon-Lennox, the Earl of March and Kinrara – the Festival of Speed is essentially a tremendous, gasoline-fuelled party, complete with a very large lawn sculpture, that features the world's hottest, weirdest, fastest, and loudest race, production, and historic models. While there are quite literally dozens and dozens of videos from the event – not to mention the full-day replays (of which only day one is available, at present) – we've sifted through them to pluck away the very best. There's stuff from the official Goodwood YouTube channel, as well as several videos from automakers and other third-party channels, and it's all available below. 2015 Ford Mustang GT350R Looks Barely Controllable If you thought the highest-performance Ford Mustang would somehow get more tractable or civilized once it moved to an independent rear suspension, this video shows you have nothing to worry about. Watch as an unnamed driver wrestles the new Shelby GT350R and its flat-plane, 5.2-liter V8 up the hillclimb circuit. Even with the new suspension and sticky tires, this Mustang wants to go any direction but straight, especially following its launch. 2016 Ford Focus RS, Is Very Loud, Blue Ken Block makes his first appearance on our list. Before he steps into his Hoonicorn Mustang, though, the Gymkhana expert tackled the hill in the all-new Focus RS. The vicious bellow of the 2.3-liter, turbocharged four-cylinder is the star of this commentary-free video, although the gorgeous Nitrous Blue paint job is a nice accompaniment, as well. 1965 Ford Mustang Hoonicorn Runs Hill, Nearly Kills Lord March Mr. Block's two runs behind the wheel of the Hoonicorn were, unsurprisingly, very eventful. While one attempt goes off without a hitch, seeing the American rally driver slip and slide his way to the top of the hill while taking a short break for a donut, the other is slightly more dramatic. Block, along with Lord March in the passenger seat, carries a bit too aggressive an angle into a turn and nearly puts the NASCAR-powered Mustang into the hay bales. Check out the first video above, and the second one below. Kimi Raikkonen Makes Us Miss F1's V8 Era The latest Formula One cars have been maligned for the lackluster noise produced by the new 1.6-liter, turbocharged V6.

Watch this lead sled go rallying in Finland

Custom cars generally fit into neat little boxes in terms of how they are used. For example, you're unlikely to see a modded Corvette going rock crawling; it's just not what it's made for (though we bet it'd look awesome, for a minute). In the same way, chopped, channeled and customized '50s hot rods aren't really meant to go racing. They look great and go fast, but they are generally more cruisers than sports cars.
However, if this video is any indication, the people of Finland don't adhere in these stereotypes, because this rodder is happy to play in the dirt with his lead sled.
According to the video, the driver is a member of the Ford-Freak Club of Finland, and he clearly knows how to have some fun. Possibly inspired by his country's great rally drivers, he gets the tail way out going around this gently curving gravel track. The stunt is somewhat reminiscent of the stock cars races on the sand at Daytona Beach, and this is probably close to what it sounded like too. Scroll down to watch a very cool Finn getting his hot rod a little dirty.