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Ford not backing down on MPG-based marketing strategy

The Blue Oval may have to back off a bit from the green messaging. Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy, Automotive News reports. Ford has spent much of the year pushing its fuel-efficiency improvements, with everything from a Super Bowl ad saying its Fusion Hybrid gets "almost double" the fuel efficiency of an average vehicle (after the recalculation, it's now more like 75 percent better) to claiming the Fiesta is the most fuel-efficient non-hybrid in the US (it's actually the Mitsubishi Mirage) to stating the C-Max Hybrid gets better fuel economy than the Toyota Prius V (it doesn't). Nonetheless, Ford doesn't plan on changing its mpg marketing emphasis anytime soon, the company said in an e-mailed statement to AutoblogGreen. "Providing customers great fuel economy is a key part of our Ford vehicle DNA." "Providing customers great fuel economy is a key part of our Ford vehicle DNA," the company said. "We will continue to highlight our vehicles features and attributes in our advertising and marketing, which includes fuel economy and fuel-saving technologies like EcoBoost and hybrids." Earlier this month, Ford said it would lower the fuel-economy ratings of models such as the C-Max, Fusion and Lincoln MKZ Hybrids as well as most of the Fiesta line because of mistakes in the company's internal testing data. It was the second change for the C-Max Hybrid. The good news for Ford is that its fleetwide fuel economy is up almost 40 percent from a decade ago, compared to an improvement of around 23 percent for Toyota. Still, while sales of Ford hybrids and plug-ins are about even with last year through the first five months of 2014, C-Max Hybrid sales have plunged 49 percent from a year earlier. Earlier this year, Ford admitted that the first fuel economy downgrade had a negative effect on sales and we can find proof in the numbers. Before that the change was announced, in August 2013, Ford was consistently selling over 2,000 – and sometimes over 3,000 – C-Max Hybrids a month. In September, it dropped to 1,424, then to 1,438 in October. It didn't climb back above 2,000 until May 2014. The second mpg adjustment was announced in June.

How that awesome Mustang R/C car chase vid was made

We've reported on a few R/C car chase videos in the past. One in particular that stands out as a favorite is Zach King's "The Cliché RC Action Chase." It featured a pair of Ford Mustang coupes racing through a cardboard city, plowing into outdoor patios and busting through construction zones. It was wonderfully creative and fun to watch, yet we know there was more to its creation than a bunch of guys fooling around with a camera one afternoon.
Turns out we were right, as evidenced by this video produced by Ford that takes us behind the scenes of Zach's creation. The young filmmaker explains why he chose the Mustang to star in his video, as well as how the cardboard sets were created, what equipment they used for shooting and what it was like when his video went viral. Ford found the young filmmaker and produced the followup as part of its Mustang Countdown video series, which will see a new video about the Mustang culture released every week until the original muscle car's anniversary on April 17, 2014.
Want to make an RC chase video of your own? Yeah, we do too. Watch the behind-the-scenes video below (you can refresh yourself on the mini feature film, too) before you get started.

Ford Shelby GT350R sets 7:32.19 Nurburgring lap time

It was over a year ago that the Chevy Camaro Z/28 clocked a Nurburgring lap time of 7 minutes and 37.47 seconds, propelling itself up the leader boards as the fastest American muscle car to lap the infamous Nordschleife. But now word has it that another piece of Detroit iron has clocked an even faster time. According to Evo, the new Ford Shelby GT350R Mustang has lapped the Green Hell in a blitzkrieg 7:32.19. That's more than five seconds faster than the Z/28, and propels the GT350R into proper supercar territory: incrementally quicker than the Ferrari 458 Italia and in league with lap times posted by the Nissan GT-R (though not the fastest Godzilla has clocked over the years). With output quoted at "more than 500 horsepower and more than 400 lb-ft of torque," and no 0-60, quarter-mile or top end figures revealed to date, this marks the first genuine measure of performance we've seen for the track-focused pony car - though the numbers have yet to be officially confirmed. The GT350R packs a 5.2-liter V8 unburdened by 130 pounds of excess weight – helped along by carbon-fiber wheels coated in Michelin Pilot Sport Cup 2 rubber. Related Video: