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White House clears way for NHTSA to mandate vehicle black boxes

At present, over 90 percent of all new vehicles sold in the United States today are equipped with event data recorders, more commonly known as black boxes. If the National Highway Traffic Safety Administration gets its way, that already high figure will swell to a full 100 percent in short order.
Such automotive black boxes have been in existence since the 1990s, and all current Ford, General Motors, Mazda and Toyota vehicles are so equipped. NHTSA has been attempting to make these data recorders mandatory for automakers, and according to The Detroit News, the White House Office of Management Budget has just finished reviewing the proposal, clearing the way. Now NHTSA is expected to draft new legislation to make the boxes a requirement.
One problem with current black boxes is that there's no set of standards for automakers to follow when creating what bits of data are recorded, and for how long or in what format it is stored. In other words, one automaker's box is probably not compatible with its competitors.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2014 Ford C-Max Energi plug-in hybrids get deep, deep discount

Math-phobes may not appreciate all the price discounts available for potential buyers of the Ford C-Max Energi Plug-in Hybrid. For everyone else, though, break out the calculators and celebrate. Because the plug-ins, or at least the 2014 model-year versions, can be had for as much as a third off. How? Start with $4,000 bonus cash from Ford (double what it used to be) and add another $1,750 in dealer discounts, according to Cars Direct. Additionally, the feds will provide a $4,000 tax incentive, while shoppers in the great state of California might get another $1,500 in clean-vehicle rebates. Add them all up – oh, and another $1,000 thrown in by some dealers – and the MSRP of just under $34,000 gets brought down to less than $22,000 out of pocket. It makes that recent $900 price cut for the model seem pretty minor by comparison, doesn't it. Ford is looking to unload a bunch of 2014 model-year C-Max Energi models after sales, which started strong last year, tapered off in recent months. While Americans boosted C-Max Energi purchases by 18 percent last year to 8,433 units, that year-over-year sales gain had been 58 percent through last June. Meanwhile, January sales were down 16 percent to just 395 units. Related Videos: Featured Gallery 2013 Ford C-Max Energi: First Drive View 20 Photos News Source: Cars Direct via Green Car ReportsImage Credit: Copyright 2015 Drew Phillips/AOL Green Ford Hybrid PHEV discounts