2003 Mustang Gt With Cobra Engine on 2040-cars

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Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

Nelson Piquet and Nigel Mansell revisit bitter F1 rivalry in... Ford Fusion campaign?

Formula One World Champions Nelson Piquet and Nigel Mansell haven't been on good terms since the 1986 season, when Piquet joined Mansell at the Williams team and Piquet spent the year privately fuming about not being granted the status of number one driver. Things only got worse from there - even though Piquet won the title the following year with Williams, still partnered with Mansell, the fuming was a lot less private.
They're back together after a 25-year silence, in the city of Porto Alegre, Brazil to drive the new Ford Fusion. Called "Fusion Grand Prix," both men get the new Ford sedan, prepped to their liking - but still street legal, we assume - for a race to decide... well, who is faster behind the wheel of a Fusion.
There will be four episodes, with the first two having already aired. The third episode comes on January 29 and the race happens February 5. You'll find two video episodes and a press release below, but note - because it's a campaign for Ford Brazil, Piquet's dialogue in the vids isn't translated, so hit the Closed Captioning button to hear his side of the smack talking.

Ford F-35 Lightning II Edition Mustang appears at EAA Oshkosh

Ford is back at the Experimental Aircraft Association AirVenture air show in Oshkosh, WI, on July 31 auctioning off its seventh Mustang for charity, and this is one seriously mean looking 2015 'Stang. All of the money from the sale goes to give free introductory flights to young people to get them interested in aviation.
We recently saw this latest EAA Mustang as a sketch. However, it looks a whole lot more menacing in person. Dubbed the Ford F-35 Lightning II Edition Mustang, it takes liberal inspiration from Lockheed Martin's latest fighter jet, and the customization makes the pony car look ready for a role in Top Gun.
On the outside, the special Mustang wears titanium-color paint that's offset by a black and yellow stripe running from hood to rear. Out back things get really wild with a mix of bright yellow and black that flows diagonally all the way to the rear spoiler. The design is based on the livery of early production F-35s. If the rousing color scheme isn't enough to get you interested, the car also gets a carbon fiber front splitter and rear diffuser, lowered suspension and a set of custom 21-inch wheels with yellow brake calipers.