1989 Mustang Gt Convertible on 2040-cars

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Ford Mondeo Hybrid could beat unloved diesels in Europe

Predicting changes in the European auto market isn't easy, and Ford is hedging its bets there with the introduction of the Mondeo Hybrid. The Blue Oval has no expectation of the electrified version of the sedan being a rollicking sales success, but the model is a fuel-efficient alternative in case the recent backlash against diesel turns into an outright ban somewhere. This is the first time Ford is selling a hybrid version of the Mondeo (a cousin to the Fusion in the US) in Europe. The vehicle pairs a 2.0-liter Atkinson cycle four-cylinder with a 1.4-kWh battery pack to make a total of 185 horsepower and emit 99 grams per kilometer of CO2. The Blue Oval expects to sell around 100,000 units of all versions of the sedan annually there, according to Automotive News Europe. However, fewer than 5,000 of those are predicted to be the gas-electric model. "Legislation around Europe is so different it's very difficult to predict," Roelant de Waard, Ford of Europe sales boss, said to ANE. "If you're betting only on one horse you might be lucky, but you also may be very unlucky." Ford is probably smart to have alternatives ready, and it also already offers the Focus Electric and hybrid C-Max there. Governments in Europe are rapidly turning against diesel, especially in France. The country considered offering buyers 10,000 euros ($11,300) if they trade in an old oil-burner on a new electric vehicle, and the prime minister calls backing the fuel for so long a mistake. The UK's Labour Party is making similar declarations. News Source: Automotive News Europe - sub. req.Image Credit: Ford Government/Legal Green Ford Emissions Green Driving Diesel Vehicles Hybrid Sedan

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Best new convertibles for 2024 and 2025

If you’re here, then youÂ’re already in the right mindset. Convertibles rule, and we have all the best convertibles listed for you further below. Driving around with the top off is an experience you need to live to fall in love with. When the weatherÂ’s right, youÂ’re on a proper bit of road, and the car youÂ’re in is a good one, few automotive experiences can top it. The experience is extra special when you have a musical exhaust note filtering directly into your ears and echoing off the landscape around you. And while rolling the windows down and opening a moonroof can get you part of the way there, it's nothing like feeling the wind wash over you with absolutely no roof overhead. The downsides can be just as harsh as the upsides when youÂ’re in the wrong conditions, though. Convertibles are typically worse to live with in cold climates, and driving around with the top up frequently means you might be subject to more road noise and worse visibility than an equivalent coupe. And when it comes to pure performance, convertibles are inherently compromised from a weight and structural rigidity perspective. All that said, we still think the upsides outweigh the compromises if your number one objective is to simply have fun. ItÂ’s a good thing then that there are a ton of great convertibles for sale these days. And no, the list of possibilities isnÂ’t as long as it used to be. Long-running standbys like the Mercedes-Benz E-Class and C-Class Convertibles are gone (replaced by the one CLE-Class). And so are others like the Audi TT Roadster, Fiat 124 Spider and Nissan Z Roadster. Nevertheless, opportunities abound from the ultra-cheap and fun, to physics-defying supercars and everything else in between. WeÂ’ll give you options for which new convertibles we think are the best below, so read on to find out.   Mazda MX-5 Miata Pros: Lightweight and compact; great engine and transmission combo; one of the most raw and pure driving experiences out thereCons: Not great for tall people; infotainment is dated; tiny trunk Read our Mazda MX-5 Miata Review Miata is always the answer, right? In this case, that rings even more true than usual. In fact, you could stop reading this list right here and go buy a Miata and youÂ’d likely be just as happy driving it around as you would be in any of the more expensive offerings that follow. ThatÂ’s just the magic of the MX-5.