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Trump wants a trade deal, but South Korea doesn't want US cars

SEOUL - US auto imports from the likes of General Motors and Ford must become more chic, affordable or fuel-efficient to reap the rewards of President Donald Trump's attempts to renegotiate a trade deal with key ally South Korea, officials and industry experts in Seoul say. Meeting South Korean President Moon Jae-in last week in Washington, Trump said the United States would do more to address trade imbalances with South Korea and create "a fair shake" to sell more cars there, the world's 11th largest auto market. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." While imports from automakers including Ford, Chrysler and GM more than doubled last year largely thanks to free trade deal which took effect in 2012, sales account for just 1 percent of a market dominated by more affordable models from local giants Hyundai and affiliate Kia. Imports make up just 15 percent of the overall Korean auto market, and are mainly more luxurious models from German automakers BMW and Daimler AG's Mercedes-Benz, which also benefit from a trade deal with the European Union. "Addressing non-tariff barriers would not fundamentally raise the competitiveness of US cars," a senior Korean government official told Reuters, declining to be identified because of the sensitivity of the subject. "What we really want to say to the United States is: Make good cars, make cars that Korean consumers like." TASTE BARRIER In Korea, US imports are seen as lagging German brands in brand image, sophistication and fuel economy, industry experts say. US imports do have a competitive advantage in electric cars: Tesla Motors' electric vehicles are seen as both environmentally friendly and trendy, while GM has launched a long-range Bolt EV. US Commerce Secretary Wilbur Ross had cited a quota in the current trade deal as an obstacle to boosting imports. The quota allows US automakers to bring in each year 25,000 vehicles that meet US, not necessarily Korean, safety standards. Should GM, for example, decide to bring in more than its quota of one model - the Impala sedans - it would cost up to $75 million to modify the cars to meet Korean safety standards, the company told its local labor union. Asked about non-tariff barriers, a spokesman at GM's Korean unit said removing them could expand the range of models the company can bring in from the United States. No US company, however, has yet to make full use of the quota, industry data shows.

Ford builds one-off 50th anniversary Mustang Convertible for charity

At the New York Auto Show this year, Ford revealed a special-edition Mustang to honor the iconic pony car's 50th anniversary. Only 1,964 highly symbolic examples will be made, all of them fixed-roof coupes. But the Blue Oval automaker has just announced that it's also building a single 50 Years edition convertible that it will raffled off for charity.
The first production example of the new Mustang Convertible to roll off the line this fall, this one-off will pack many of the features on the 50 Years coupe, including its white paintjob, chrome trim, aluminum dashboard, two-tone upholstery, contrast stitching, special 19-inch wheels and special-edition badging throughout.
This unique cabrio will also be fitted with a special performance pack including Pirelli PZero rubber, Brembo brakes and a limited-slip differential to help get the 420 horsepower and 390 pound-feet of torque from the 5.0-liter V8 through the six-speed manual transmission and down to the road. It'll also feature a serial plaque with the number 0001 of 0001 and chairman Bill Ford's signature.

Next-gen Ford Taurus spotted in China

We're getting our first look at the next-generation Ford Taurus thanks to some spy shooters in China. While the camouflage and angle of the photo keep changes to the body a secret, there's no hiding the massive hexagonal, chrome grille up front. It lends a look very similar to the Fusion. Beyond the eye-grabbing grille, the headlights are reshaped, but are still quite squinty. There's also a new lower air dam that runs the width of the front with LEDs at the top corners. The hexagonal grille fits the design of the Fusion well, but this single image makes it look a little too big and disproportionate for the fullsize Ford sedan. Maybe the integration works better from a different angle, though. The next-gen Taurus is rumored debut for the 2016 model year and reportedly rides on a stretched and widened version of the Fusion's platform. Ford's big goal for the new model is allegedly to shed as many pounds from the scales as possible. The sedan also may get a nine-speed automatic to boost fuel economy. The engine range is still a mystery, but EcoBoost options are practically a sure thing, possibly even making up the whole model lineup.