1968 Ford Mustang Fastback on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2015 SEMA Show Recap | Autoblog Minute

We take a trip to Las Vegas for a preview of the 2015 SEMA Show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute, with commentary from Senior editor, Greg Migliore. Chevrolet Ford Honda Mazda Autoblog Minute Videos Original Video galpin

Our interview with Jeremy Clarkson and James May, plus SEMA! | Autoblog Podcast #491

This week, David Gluckman and Mike Austin talk SEMA madness, mis-aligned steering wheels, wireless charging, McLarens (they're sports cars!), and decals. We also have an excerpt from a recent interview with James May and Jeremy Clarkson of The Grand Tour and Top Gear fame. As always, we talk about a variety of cars we've been driving and then respond to some questions from listeners. And as a bonus, there's a trivia question mixed in. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. Oh, and please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #491 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Stars Selling Cars The Ford Flex is dying SEMA! Dodge Durango Shaker concept New Mercedes inline-six engines Our interview with Jeremy Clarkson and James May Mercedes-Benz E-Class McLaren 570S Ad of the Week: Volvo ABCs of Death Spend My Money on used cars Rundown Intro - 00:00 The news - 02:15 Clarkson/May interview excerpt - 17:12 What we've been driving - 21:12 Ad of the Week - 39:02 Spend My Money/listener questions - 44:13 Total Duration: 57:05 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Celebrities Podcasts SEMA Show Cadillac Dodge Ford McLaren Mercedes-Benz Volvo ford flex the grand tour mclaren 570s SEMA 2016