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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Ford continues autonomous tech development

Some of the autonomous-driving features that Ford offers in Europe will come to the United States as soon as next year. The Blue Oval will add the pre-collision assist and pedestrian detection technologies that it has already installed on the Mondeo sedan in Europe. Those features, part of what Ford calls the "second of three phases" in driverless technology, will be brought stateside in a yet-to-be disclosed model, while most of Ford's US vehicle line will have the features by 2019. It has been testing an automated Fusion for more than a year. Ford is looking to build upon the autonomous-vehicle technology that it already has on models such as the Fusion, Taurus, F-150, Edge, and Explorer. Those amenities include active-park assist, lane-departure warning, and blind-spot monitoring. Ford said early last year that it was working with the Massachusetts Institute of Technology (MIT) and Stanford University to develop algorithms for use in driverless cars. The effort is part of Ford's so-called "Blueprint for Mobility" geared toward autonomous driving features that are being developed over the next decade. FORD COLLABORATES WITH SILICON VALLEY INNOVATION ECOSYSTEM ON AUTONOMOUS VEHICLES, 3D PRINTING, WEARABLE TECHNOLOGY Autonomous vehicle technology is another step closer to production at Ford – moving from a research effort to an advanced engineering project Ford announces it is working with Silicon Valley-based 3D-printing firm Carbon3D to quickly produce high-quality automotive-grade parts Ford kicks off wearable technology development with MyFord® Mobile app extension – coming soon to smartwatches including Android Wear – providing customers the ability to check vehicle driving range, battery charge and more for their plug-in hybrid or electric vehicle quickly from their wrists Autonomous vehicle technology is another step closer to production at Ford, moving from a research effort to an advanced engineering program, the company announced today. Ford has appointed a director of autonomous vehicle development – 29-year Ford veteran Randy Visintainer – and created a global team to work on the advanced program. Ford Research and Innovation Center Palo Alto is working on the global Ford team to deliver the Ford Smart Mobility plan, which aims to take the company to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data.

Oprah at it again, gives car away on Jimmy Kimmel Live!

Oprah Winfrey loves giving away cars. Not only has she given Pontiac G6 sedans and Volkswagen Beetle retro-mobiles to everyone in the audience of her past show, but the other night on Jimmy Kimmel Live! she gave another car away to one lucky audience member, while yelling her now-famous line: "You get a car!"
Although the acting of Oprah and Jimmy Kimmel was obviously staged for this giveaway, the reaction from the woman in the audience was genuine shock as she found out that she had just won a new Ford Fusion Energi. Congrats!
Not to take away from what Oprah and Jimmy pulled off, but our cynical sides have to wonder if there isn't more than just a little coincidence that this giveaway took place on the same day that Ford announced a fuel economy reduction for the C-Max hybrid. You be the judge... Scroll down to watch the short clip from the episode.