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Ford Explorer gets appearance pack for 2015

Remember when Ford launched the totally new Explorer in late 2010, and people were skeptical about how the now-crossover would fare, after ditching its traditional SUV roots? Well, we're several years in, and I think we can assuredly say that Ford made the right decision. Sales are better than ever (in fact, May was the current Explorer's best month yet), and the crossover is finding its way into the hands of a whole host of new Ford buyers.
A wholly refreshed Explorer is still forthcoming, but to keep its strong-selling crossover fresh, Ford is offering a host of improvements for the 2015 model year, including the attractive appearance package available on the XLT trim level, pictured above. Outside, the pack gets you goodies like 20-inch machined aluminum wheels, black bodyside cladding and roof rack rails. Contrasting Magnetic Metallic accents are found on the grille, mirror caps and liftgate appliqué, and there's an "Explorer" hood badge and body-colored door handles. Inside, there are new Miko suede inserts in the seats, and the package includes the automaker's Sync connectivity with MyFord Touch infotainment.
Elsewhere in the Explorer range, the Class III trailer tow pack is now standard on the Sport, base models get new 18-inch aluminum wheels, and there are three new colors on offer: Bronze Fire Metallic and Magnetic Metallic.

This is the 2016 Ford Explorer Platinum, full of Nirvana

We knew two the most important things about the Platinum trim on the Ford Explorer when the configurator arrived online at the end of last year: it starts at $52,600 and comes standard with just about everything. In advance of the Explorer Platinum arriving at dealerships in September, Ford's dropped details on the superluxe crossover and what its chief designer calls "the most upscale, high-quality interior we've ever offered on a Ford vehicle in North America." So-called Nirvana leather goes everywhere, on the micro-perforated front seats, the rear seats, the instrument panel, armrests, door bolsters, and upper door trim. It looks like it can be had in two colors, either Soft Ceramic or Ebony, with a headliner colored Anthracite that goes with a matching, fabric-wrapped A-pillar. Elsewhere, there's genuine aluminum and ash wood, a stitched-leather-and-wood steering wheel with a brushed aluminum Ford logo, and a gauge cluster with a 10-inch digital display flanked by analog dials. View 16 Photos Another first is the 500-watt Sony stereo, the first time that brand has incorporated its premium home audio technology into a vehicle. Twelve speakers in ten locations are said to be able to recreate the sound from several concert halls around the world, and to stage instruments and voices around the cabin the same way you'd hear them at home. The Explorer Platinum is less ostentatious outside, with LED headlights, silver skidplates front and back, and special 20-inch wheels denoting the Platinum from other trims. The 365-horsepower, 3.5-liter EcoBoost V6 is standard, along with Terrain Management, active park assist that works for both perpendicular and parallel spots, lane keeping assistance, and rain-sensing wipers. The two press releases below go over all the goodies.

Chevy's latest Silverado videos assume we're idiots

UPDATE: This article has been revised to reflect that any mention of materials used in a future Chevrolet Silverado is speculation. Can we have a sound, rational debate about the merits of aluminum versus steel? According to Chevrolet's latest marketing videos pitting the Silverado against the Ford F-150, the answer is no. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of course, this will all be a hilarious joke when an aluminum-bodied Silverado comes in 2018. That's an if, as a member of the General Motor public relations team has reminded me that any articles regarding future product are pure speculation. Until then Chevy needs to sell the current Silverado, with its body comprised chiefly of steel, against the Ford F-150's lightweight aluminum panels. Instead of touting the merits of the "most-dependable, longest lasting pickup," the strategy seems to center around negative propaganda towards the 13th element. The tone of all three ads is almost Orwellian: steel good, aluminum bad. Of the three videos, the most fair is Silverado vs. F-150 Repair Costs and Time: Howie Long Head to Head. Basically: aluminum costs more than steel, it's more difficult to repair, and requires special equipment for body shops. In terms of Chevy versus Ford, the blue oval truck costs more and takes longer to repair - an average of $1,755 more and 34 more days in the shop, according to the ad. But why stop there when you can have pitchman Howie Long raising an eyebrow at random facts? When Silverado Chief Engineer Eric Stanczak says of the Ford, "It's manufactured in a way that combines aluminum, rivets, and adhesive in a process that's different than Silverado." Long responds, "Huh. Interesting." At the end of the video, Long says "I'd be interested to know what happens to insurance costs." Note he's not saying anything substantive. If Chevy's legal team could sign off on some facts about insurance rates, it would be in this ad. On our Autoblog Cost to Own calculator, there is no significant difference in projected insurance costs between the two trucks. But at least that ad has facts. The other two videos are pure hype. In Cages: High Stength Steel, real people are asked what they think of aluminum and steel in a room with two cages. Then a bear is released into the room, and the subjects scurry to the safety of the steel cage.