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Ford tells Congress it collects and protects some driver data

Last month Ford's Jim Farley made waves at the CES when it was reported he told show attendees, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone." Farley and Ford later partially retracted and clarified that statement.
Spurred by a desire for further transparency on data collection policies, Ford representatives answered questions from Congress, specifically Senator Al Franken (D-Minn.), about driver privacy.
The Detroit News reports that Ford told Congress it does collect some vehicle location data in an effort to "troubleshoot and improve our products" on behalf of the driver. Ford went on to say that it only collects limited data after receiving permission from owners.

Ford, Samsung shack up to bring regen braking to non-hybrid models [w/video]

Ford must be desperate to get itself ready for the beach this summer because it is really trying to get into shape. Shortly after unveiling the Lightweight Concept that cut the weight of a Fusion down to that of a Fiesta, it's now the rest of the line's turn for improvement. The company is wrapping up a 10-year research project aimed at developing next-gen automotive batteries to improve efficiency.
Ford claims that 70 percent of its lineup will have stop/start tech by 2017. The key to this massive proliferation is its new dual-battery system that combines a lithium-ion battery with a lead-acid one and regenerative braking. The setup works by harvesting braking energy and converting it to electricity. When the vehicle stops, the engine shuts off, but the Li-ion battery has enough juice to keep the accessories running. The engine starts up again as drivers take their foot off the brake. The layout would mean less wasted gas while idling. It's already available on Ford hybrids and is somewhat similar to the i-Eloop capacitor-based system from Mazda.
The bigger challenge is tuning the regenerative braking right. While hybrid drivers may be a little more adventurous, when it comes to getting a hang of regen braking, conventional buyers might not be so open-minded. The systems have a tendency to be a little grabby at first and then taper off at very low speeds. Ford needs to make sure it's just right to avoid turning off buyers.

Ford S-Max Concept previews new look, technology for Euro seven-seater

Ford unveiled today the S-Max Concept, which comes with a new, sleek look and loaded with innovative technology, such as a heart-rate monitoring seat. But if you're heart is set on a minivan sports activity vehicle (SAV) and you live in the States, don't wait for this one - it's a Europe-only product, and we don't expect that to change when the next-gen S-Max is released.
The styling follows Ford's global design language, looking a bit like an overgrown Focus hatchback with the company's signature grille, wraparound headlamps, steeply raked windshield and curved roof line. Ford also implemented details to make the S-Max look longer and faster, such as a feature line on each side of the vehicle and muscular-looking fenders. The engine isn't Ford's most powerful, but the new 1.5-liter EcoBoost four-cylinder engine should be potent enough with turbocharging and other efficiency related technologies.
Ford says the new interior, which seats up to seven people, features high-quality materials and fine detailing, such as an "ultra-soft" leather wrap for the instrument panel and leather and carbon-fiber details on the seats. Ford's Sync connectivity system with MyFord Touch makes the car a wireless hotspot, and there's a tablet docking station for second-row occupants.