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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Mustang retakes monthly pony car sales crown from Camaro

Going back to their origins in the Swinging '60s, the Ford Mustang and Chevrolet Camaro have been fierce rivals for fans' hearts and dollars. Historically, the Ford often led in volume, but Chevy took the muscle car top spot in 2009 upon the Camaro's rebirth. However, with the launch of the latest Blue Oval pony car, the tide is turning back in Ford's favor. November was the first full month of sales for the new 2015 Mustang, and according to TheDetroitBureau.com, the model did spectacularly well. The Blue Oval shifted 8,728 of them, up 62 percent from same month last year, with the automaker proclaiming it the model's best November sales since 2006. Conversely, 4,385 units of the Camaro were delivered, down 13.5 percent year-over-year, meaning its sales were roughly half that of the new-generation Mustang. Ford is understandably happy with the results, and product development director Raj Nair even hinted to TDB that another version of the Mustang might be unveiled at January's North American International Auto Show. Rumor has it that the model will be the even more potent Shelby Mustang GT350R. Despite the Mustang's November success, the Camaro outsells it year to day. So far in 2014, Ford has sold 73,124 Mustangs versus 79,669 examples of the Camaro. With December offering the last chance for an overtake, the Bowtie may yet remain king for this year's sales crown. A new Camaro is peeking over the horizon, as well. It's reportedly moving to the Alpha platform used by the Cadillac ATS, and production could start in late 2015. Prototypes are already testing at the Nurburgring, and camouflaged examples have been spotted weirdly being compared to its '80s forefather.

Ford Focus RS makes US debut in New York, hits dealers Spring 2016

Attendees at the 2015 New York Auto Show will be among the first American consumers to see the all-new, third-generation Ford Focus RS. The Blue Oval announced the super-hot hatch will make its US debut in the Big Apple next week and will arrive in dealers roughly one year from now. We've covered the raging Ford, which is being sold in the US for the very first time, ad nauseam. It debuted in early February, made its auto show debut at the 2015 Geneva Motor Show and is finally crossing the Atlantic, complete with at least 315 horsepower from a 2.3-liter, turbocharged four-cylinder. A trick, torque-vectoring all-wheel-drive system, an industry-first Drift Mode, a proper six-speed manual transmission and looks that can kill round out what we're wagering is a wildly entertaining package. On top of announcing the Focus RS will hit dealers in the spring of 2016, Ford gave us our first look at a production color. While the Geneva Focus RS was finished in the same Liquid Blue as the Ford GT, Mustang GT350R and SVT Raptor that showed up in Detroit, the hue on the NYAS car, called Nitrous Blue, is one of four that will actually be sold on the Focus RS. While we're waiting to see it in person to render our final judgment, based on pictures alone, we're smitten. Alongside Nitrous Blue, Ford will offer the Focus RS in Stealth Gray, Shadow Black and Frozen White. In other news, your author will be starting the official campaign to bring back the gorgeous green from the last-gen RS immediately. Check back next week. Until then, scroll down for the official press release from Ford. All-New Ford Focus RS Makes U.S. Debut in New York • All-new Focus RS makes North American debut at New York International Auto Show introducing advanced performance technologies for ultimate hot hatch experience; pioneers innovative Ford Performance All-Wheel Drive with Dynamic Torque Vectoring, industry-first drift mode, additional drive modes • Third-generation high-performance hatch features specially engineered 2.3-liter EcoBoost® engine producing more than 315 horsepower, most powerful RS brake system ever with Brembo front calipers • Ford Focus RS will be at dealerships in the United States in spring 2016 DEARBORN, Mich., March 25, 2015 – The all-new Ford Focus RS is set to debut on U.S. soil at the 2015 New York International Auto Show.