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Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Shelby GT350 Mustang limited to 137 units for 2015 model year

Interest in the 2015 Ford Shelby GT350 and GT350R Mustangs is already at a fever pitch, thanks performance goodies like a flat-plane-crank V8 and MagneRide dampers. Ford is ensuring demand stays stratospheric through at least the first half of the year, too, by keeping production of these muscular coupes very limited. In fact, just 137 of them in total are leaving the factory for the 2015 model year. As a way to commemorate the Shelby Mustang's 50th anniversary as a performance powerhouse, Ford is building just 37 examples of the 2015 GT350R. This is also a way to pay homage to Carroll Shelby. In 1965, the racing genius originally planned to build 35 GT350 production models, plus two prototypes. However, documents indicate only 34 of the ones meant for customers ever left the workshop. Now, he has gotten his wish. There are also 100 examples of the standard 2015 GT350 on the way. Of those, 50 get the Technology Package that includes things like MagneRide, a navigation system with Sync 3, and dual-zone climate control. The other 50 get the Track Package that has added cooling for the engine, transmission and differential, a strut tower brace, and the high-tech, magnetic dampers. Bear in mind, this limited output is only for the 2015 model year, not the calendar year. For the automotive world, 2016 should start in just a few months and allow for even more Shelby Mustangs to hit the streets. Related Video: FORD ANNOUNCES LIMITED RUN FOR 2015 SHELBY GT350; ONLY 37 GT350R MODELS TO BE BUILT Ford to produce limited run of 2015 Shelby® GT350 to commemorate the nameplate's 50th anniversary 2015 Shelby GT350 comes with a unique 2015 VIN – the envy of Shelby enthusiasts everywhere Limited run of 37 Shelby GT350R models to be built in homage to original GT350 competition model of 1965 In recognition of the 50th anniversary of the Shelby GT350, Ford will build a limited run of Shelby GT350 and GT350R Mustangs for 2015. The original Shelby GT350, introduced in 1965, established Mustang's performance credentials on racetracks around the world. The all-new Shelby GT350, featuring the most powerful naturally aspirated Ford production engine ever, re-establishes Mustang as a world-class sports car. Only 100 Shelby GT350 models will feature a 2015 model year designation before production switches over to 2016. Of these, 50 will be equipped with the Technology Package and 50 equipped with the Track Package.