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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Motorcycles and cars star in strangest drift battle ever

You really don't need a coherent plot to make a fun drifting video, and that's exactly the case with this clip from Icon Motorsports. Running over dirt, racetracks, and even Miami freeways, it features two generations of tuned Mustangs, a mean-sounding reverse-trike, and some high-powered bikes sliding around. The attempted story is fairly vapid, though. Things veer into the weird when Dax Shepard arrives to beat up an old BMW 7 Series by taking the big sedan off-road. Thankfully, the cinematography makes up for the plot shortcomings, and the drifting at least looks great on camera. It's always cool to see a mix of cars and bikes sliding around together in such close proximity. Just as a warning before clicking play, there's some not-safe-for-work language and humor in the video. This isn't the first car vs. motorcycle vs. whatever drifting video that's run on these pages, most from Icon. Here are links to the first, second and third installations in the series. As you can see, each new incarnation is a bit more outlandish than the last. And somehow, we'd wager that this fourth video probably won't be the last, either.

Road tripping in a Ford Fusion Energi PHEV

Following my earlier Chevy Cruze Diesel trip and recent press-launch drives of Volvo XC90 and Hyundai Sonata plug-in hybrids, an opportunity arose for another road trip. I wanted to do it in a plug-in hybrid, primarily to learn whether its higher price vs. gas-powered and conventional hybrid versions of the same vehicle – is justified by its capability to operate as an EV, burning no fuel at all with its engine off, at least for short distances. I've been skeptical of plug-in parallel hybrids. As I've written before, I've been skeptical of plug-in parallel hybrids because they are generally good for very limited electric miles (typically 10-15, depending on driving style, terrain, and temperature) at fairly leisurely speeds before their engines kick in. But I've recently spent time in two new examples – the 2016 Volvo XC90 T8 and the 2016 Hyundai Sonata PHEV – that offer more EV range, mostly because they tote bigger (thus more expensive) batteries. Both promise 24-25 miles of battery-only range, and the latter can recharge on the fly. Unfortunately, neither was yet available for my July road trip, nor was a Honda or Toyota plug-in, but Ford anted up a Fusion Energi borrowed from its Marketing department. "The state-of-the-art lithium-ion battery and electric motor combined with the gasoline engine offers maximum efficiency," says Ford about it. "This strategy offers the best of both worlds, providing the 2016 Ford Fusion Energi the capability to be driven as an electric vehicle for short trips and as a hybrid for longer trips." I've been a fan of Ford's Fusion since the first-generation debuted a decade back, and the handsome Gen II version launched for 2013 has been Detroit's best answer to the Honda Accord/Toyota Camry/Nissan Altima Japanese juggernaut in the popular US mid-size sedan segment. Beyond its leading-man looks, it offers an array of highly-functional features (some exclusive), a choice of three gas engines (a base 2.5-liter four and 1.6-liter and 2.0-liter direct-injected, turbocharged EcoBoost fours) and both parallel and plug-in parallel hybrid versions. The regular hybrid originally boasted 47 mpg before Ford adjusted it to be more realistic. The gas engines drive through a 6-speed automatic transmission (a 6-speed manual is standard with the 1.6-liter EcoBoost), the hybrids through an electric continuously variable transaxle (eCVT), and all-wheel drive is available with the 2.0-liter EcoBoost four.