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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

UAW strike decision day comes as bargaining heats up

DETROIT — United Auto Workers President Shawn Fain is scheduled to say later on Friday whether recent intensified bargaining with the Detroit Three automakers has produced enough progress to forestall more walkouts. A video address by Fain is scheduled for 2 p.m. EDT and will cover substantive bargaining updates, people familiar with the UAW's plans said. That timing is a departure from the previous two Fridays in which Fain addressed union members at about 10 a.m. Detroit time, and ordered walkouts at additional Detroit Three factories to start at noon. Fain kept automakers guessing with a social media post on Thursday afternoon that showed an image of three men in suits, their faces obscured by the logos of the Detroit automakers, standing in front of a table with roses on it. "Tune into @UAW's Facebook page at 2pm on Friday, October 6th to see who gets the rose!" Fain tweeted, a reference to the television reality show "The Bachelorette," in which the week's winners get a rose. In the UAW version, the winner offers richer contract terms, and gets a week without a new strike. People familiar with the bargaining among the UAW and Detroit automakers General Motors, Ford Motor and Chrysler parent Stellantis said talks have heated up this week after days of little movement. Ford, GM and Stellantis have made new proposals in an effort to end the escalating cycle of walkouts that threaten to undercut profits and cripple smaller suppliers already strained from months of production cuts forced by semiconductor shortages. The pressure is rising on the three automakers as EV market leader Tesla cut U.S. prices of its Model 3 sedan and Model Y SUV, ratcheting up its price war and further pressuring profits on all EV models that are forced to match CEO Elon Musk's aggressiveness. Ford said its latest wage offer would provide raises in excess of 20% over the life of a contract. Combined with proposed cost-of-living-adjustments, workers could see close to 30% increases in pay, people familiar with the proposal said. Fain's Friday video addresses have become must-see events since he launched coordinated strikes at GM, Ford and Stellantis plants shortly after midnight on Sept. 15. Each Friday since, Fain has kept the automakers in suspense as to whether he would order additional plants shut down, or give an automaker a pass because they had offered new concessions.

2018 Ford F-150 Powerstroke vs. 2018 Ram 1500 EcoDiesel: comparing the specs

Now that Ford has finally released specifications for its diesel Ford F-150, we can finally see how it stacks up against its sole competition, the Ram 1500 EcoDiesel. Naturally, since we haven't driven the new diesel F-150, we can't tell you which is better on the road, but there are interesting things we can glean from the numbers. Compare these and other potential new vehicle purchases using our tool. For one thing, the two trucks are extremely similar from a powertrain perspective. Both trucks use a turbocharged 3.0-liter V6 diesel, with the Ford using a 10-speed automatic, and the Ram using an 8-speed automatic. The Powerstroke engine is built in the U.K. but specifically tuned by Ford for American pickup truck duty. It is also is related to the diesel V6 used by Jaguar and Land Rover. The Ram 1500's engine is made by VM Motori. Only 10 horsepower and 20 pound-feet of torque separate the two, with the Ford getting the slight advantage. The Ford also produces its horsepower and torque slightly sooner than the Ram. Peak power in the Ford comes at 3,250 rpm compared to 3,600 rpm in the Ram, and peak torque arrives at 1,750 rpm in the Ford, and 2,000 rpm in the Ram. View 9 Photos More significant differences become apparent in the payload and towing area, both of which put the Ford at an advantage. The F-150 Powerstroke can carry 2,020 pounds of cargo, or tow 11,400 pounds. The Ram EcoDiesel, depending on configuration, can carry 1,100 to 1,600 pounds of cargo, and tow between 7,560 and 9,210 pounds. Fuel economy might go to the Ford if it hits the company's target of 30 mpg highway. That would beat the Ram's 27 mpg highway. We don't know what Ford's target city mpg is, but the Ram manages 20 in town with two-wheel drive. Four-wheel drive drops the city rating to 19 mpg. View 6 Photos The biggest decider between the trucks might be cost. Ford is only offering its diesel engine on higher end trims, which means that the cheapest diesel F-150 starts at $46,315. That's for a two-wheel drive Lariat extended cab with a 6.5-foot bed. Ram on the other hand, offers the diesel in everything from its ultra-bare-bones Tradesman pickup, allowing for a base price of just $28,585, up to the fancy Laramie Longhorn and Limited trims. Ram's diesel is also available with all cab variants, while Ford's is only offered in extended- and double-cab body styles.