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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Ford to build Explorer in Russia to meet demand [w/video]

The current Ford Explorer is sold in more than 64 countries, and this three-row vehicle continues to grow in popularity worldwide. To keep up with demand, Ford began producing the Explorer at Ford Sollers Elabuga Assembly Plant in Tatarstan, Russia, a joint venture facility. This partnership will build Russian-market Explorers only, and production of export vehicles not destined for Russian buyers will continue to be built at Ford's assembly plant in Chicago.
Before this plant went online, Ford would ship Explorers to Russia (and other regions around the world) as partially assembled knock-down units where final assembly would eventually take place. While there is no indication as to how many Explorers Ford Sollers will build for Russia, Ford did add that exports of the SUV were up 65 percent last year (from 2011) accounting for more than 24,000 units.
Scroll down for a press release about the Russian Explorer as well as a video (bad music and all) showing the SUV being produced in Tatarstan.

Electric SUV comparison, Toyota 4Runner and John DeLorean | Autoblog Podcast #692

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. John recently drove the Ford Mustang Mach-E California Route 1 and Volkswagen ID.4 Pro S back to back, and shares his thoughts from the comparison. Greg has been reacquainting himself with the Toyota 4Runner, and John has been sampling a diesel-powered Cadillac Escalade and doing some soft-roading in his Hyundai Palisade. Greg ruminates on what things would be like if John DeLorean had risen to the top of General Motors. Finally, they talk about Audi's wheelbase-shifting SkySphere electric roadster concept. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #692 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2021 Mustang Mach-E vs. 2021 Volkswagen ID.4 2021 Toyota 4Runner 2021 Cadillac Escalade Diesel 2021 Hyundai Palisade What if John Z. DeLorean ran GM? Audi SkySphere can change its wheelbase at the push of a button Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: