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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Shelby GT350 Mustang limited to 137 units for 2015 model year

Interest in the 2015 Ford Shelby GT350 and GT350R Mustangs is already at a fever pitch, thanks performance goodies like a flat-plane-crank V8 and MagneRide dampers. Ford is ensuring demand stays stratospheric through at least the first half of the year, too, by keeping production of these muscular coupes very limited. In fact, just 137 of them in total are leaving the factory for the 2015 model year. As a way to commemorate the Shelby Mustang's 50th anniversary as a performance powerhouse, Ford is building just 37 examples of the 2015 GT350R. This is also a way to pay homage to Carroll Shelby. In 1965, the racing genius originally planned to build 35 GT350 production models, plus two prototypes. However, documents indicate only 34 of the ones meant for customers ever left the workshop. Now, he has gotten his wish. There are also 100 examples of the standard 2015 GT350 on the way. Of those, 50 get the Technology Package that includes things like MagneRide, a navigation system with Sync 3, and dual-zone climate control. The other 50 get the Track Package that has added cooling for the engine, transmission and differential, a strut tower brace, and the high-tech, magnetic dampers. Bear in mind, this limited output is only for the 2015 model year, not the calendar year. For the automotive world, 2016 should start in just a few months and allow for even more Shelby Mustangs to hit the streets. Related Video: FORD ANNOUNCES LIMITED RUN FOR 2015 SHELBY GT350; ONLY 37 GT350R MODELS TO BE BUILT Ford to produce limited run of 2015 Shelby® GT350 to commemorate the nameplate's 50th anniversary 2015 Shelby GT350 comes with a unique 2015 VIN – the envy of Shelby enthusiasts everywhere Limited run of 37 Shelby GT350R models to be built in homage to original GT350 competition model of 1965 In recognition of the 50th anniversary of the Shelby GT350, Ford will build a limited run of Shelby GT350 and GT350R Mustangs for 2015. The original Shelby GT350, introduced in 1965, established Mustang's performance credentials on racetracks around the world. The all-new Shelby GT350, featuring the most powerful naturally aspirated Ford production engine ever, re-establishes Mustang as a world-class sports car. Only 100 Shelby GT350 models will feature a 2015 model year designation before production switches over to 2016. Of these, 50 will be equipped with the Technology Package and 50 equipped with the Track Package.